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Creative Award
Paris, France
IKEA - "VALFRED" by PHNX Awards 2022

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TitleVALFRED
BriefOctober 2020, Halloween. Due to the pandemic’s restrictions, for the first time ever, Italian people were forced to spend Halloween night at home. But celebrating this spooky holiday within the walls of your own house can be just as exciting and scary. To prove it to our target audience, we created the Fearniture Collection: a national campaign that promoted IKEA’s solutions (and their dreadful shadows) and encouraged people to live a happy Halloween despite the lockdown, by turning simple, everyday life products into spooky little creatures.
Agency
Campaign The Fearniture Collection
Advertiser IKEA
Brand IKEA
Date of First Broadcast/Publication 2021 / 10
Business Sector Home Appliances, Furniture & Gardening
Story October 2020, Halloween. Due to the pandemic’s restrictions, for the first time ever, Italian people were forced to spend Halloween night at home. But celebrating this spooky holiday within the walls of your own house can be just as exciting and scary. To prove it to our target audience, we created the Fearniture Collection: a national campaign that promoted IKEA’s solutions (and their dreadful shadows) and encouraged people to live a happy Halloween despite the lockdown, by turning simple, everyday life products into spooky little creatures.
Media Type Print
Chief Creative Officer
Creative Director
Creative Director
Account Director
Account Supervisor