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Creative Award
Paris, France
The Chicago International Film Festival - "Life Scripted Live" by PHNX Awards 2022

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TitleLife Scripted Live
Agency
Campaign Life, Scripted
Advertiser Chicago International Film Festival
Brand The Chicago International Film Festival
Date of First Broadcast/Publication 2021 / 10
Business Sector Trade Shows, Events & Festivals
Story Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.
Media Type Case Study
Length
Deputy Chief Creative Officer, Worldwide
Executive Creative Director
Executive Design Director
Executive Creative Director
Group Creative Director
Design Creative Director
Copywriter
Art Director
Design Director
Design Director
Executive Producer
Producer