phnx-awards logo PHNX Awards

PHNX Awards

Creative Award
Paris, France
Pfaff Harley-Davidson - "Board Tough Turban" by PHNX Awards 2022

Filter results by

TitleBoard Tough Turban
Agency
Campaign Tough Turban
Advertiser Pfaff Harley-Davidson
Brand Pfaff Harley-Davidson
Date of First Broadcast/Publication 2021 / 6
Business Sector Motorcycles
Story Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Media Type Case Study
Chief Creative Officer
Associate Creative Director / Art Director
Associate Creative Director/Copywriter
Design Director
Designer
Agency Producer
Agency Producer
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Strategy Team
Strategy Team
Advertising Manager
Advertising Manager
Product Design
Production Company
Executive Producer
Line Producer
Director
Director of Photography (DOP)
Motion Graphics
Illustrator
Audio Engineer
Site Builder
Site Builder
Photographer
Online Artist
Head of Production