The Most Creative Campaigns, Brands
and Agencies in Food & Beverages
Communications trends: Food & Beverages
INNOVATION WAS KEY IN THIS CATEGORY AS CREATIVES DELIVERED FOOD FOR THOUGHT.
Perhaps more than any other category in the report, this one illustrates the evolution of advertising. In the top five there’s only one film – albeit a very beautiful one, “Find Your Summer”, which successfully makes us yearn for ice cream in winter. The other award-winners are triumphs of imagination, tech, or a combination of the two. Coors played a perfect “real-time advertising” card; but Michelob brought basketball alive for a blind commentator, using haptics – and Heineken turned endangered pubs into museums, partly using AR. So while TV advertising may be a little scarce, thank goodness we can still enjoy a pint.
INNOVATION WAS KEY IN THIS CATEGORY AS CREATIVES DELIVERED FOOD FOR THOUGHT.
Perhaps more than any other category in the report, this one illustrates the evolution of advertising. In the top five there’s only one film – albeit a very beautiful one, “Find Your Summer”, which successfully makes us yearn for ice cream in winter. The other award-winners are triumphs of imagination, tech, or a combination of the two. Coors played a perfect “real-time advertising” card; but Michelob brought basketball alive for a blind commentator, using haptics – and Heineken turned endangered pubs into museums, partly using AR. So while TV advertising may be a little scarce, thank goodness we can still enjoy a pint.
Food & Beverages brands are leveraging technology to enhance accessibility, innovating for sustainability, and using reactive marketing to capitalize on cultural moments. As consumer expectations continue to evolve, brands that integrate inclusivity, environmental responsibility, and agility in their messaging are reshaping the industry.
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Most awarded
campaigns, brands and
agencies in
Food & Beverages in
2024
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Heineken |
| 2 |  |
Michelob Ultra |
| 3 |  |
Heinz |
| 4 |  |
Coca-Cola |
| 5 |  |
Magnum |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Rethink Communications Inc., Toronto |
| 2 |  |
FCB New York |
| 3 |  |
LePub (HQ), Milano |
| 4 |  |
LOLA MullenLowe, Madrid |
| 5 |  |
Ogilvy New York |
Watch Awarded Campaigns
10. Heinz Ketchup and Seemingly Ranch / Heinz Ketchup and Seemingly Ranch (Film)
Rethink Communications Inc., Toronto
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