Björn boasts an impressive 31-year career in the advertising industry, with 12 years spent at Lowe in Stockholm and London. For the past 19 years, he has served as the Chief Creative Officer (CCO) and a board member at INGO. Under his creative leadership, the agency has garnered international acclaim, achieving a ranking of No. 3 in the world following Cannes Lions 2016. Additionally, INGO was recognized as No. 6 on Fast Company's prestigious list of "Most Innovative Companies in the World 2017" and secured No. 3 positions in both One Show and D&AD 2020 rankings.
Björn's influence extends beyond the agency realm, as he has served as a juror for numerous prominent award shows, including Cannes, Epica and D&AD, on two occasions each. His remarkable talent has been recognized with over 200 awards, including Titanium and Grand Prix accolades at Cannes, as well as two Black Pencils.
As of January 2024, Björn assumed the role of Chief Creative Officer at Uncommon Creative Studio Stockholm, further cementing his reputation as a visionary leader in the advertising industry.