My Latest Work
SEE ALL WORKConcierge
Music
Dining
Cactus
About me
Visit www.nearyfest.com for the full story.
Skills
- Creative Direction
- Creative Strategy
- Integrated Marketing
- Advertising
- Interactive Advertising
- Interactive Marketing
- Digital Strategy
- Brand Development
- Digital Marketing
- Outdoor Advertising
- Art Direction
- Copywriting
- Content Strategy
- Corporate Branding
- Concept Development
- Online Advertising
- Marketing Communications
- Social Media Marketing
- Digital Media
- Brand Architecture
- Media Buying
- Relationship Marketing
- Experience Design
- Direct Mail
- Brand Awareness
- Online Marketing
- Creative Services
- Campaigns
- Customer Insight
- Direct Marketing
- Branding & Identity
- Typography
- Email Marketing
- Media Planning
- User Experience
- SEM
- Building Relationships
- Graphic Design
- Award-winning writer
- Brand Management
- New Media
- Interaction Design
- Corporate Identity
- Logo Design
- Interactive Media
- Social Marketing
- B2B Marketing
- Web Analytics
- Content Development
- Viral Marketing
Sector Experience
- Credit Cards
- Razors, Blades
- Cars
- Shaving
- Disease Awareness, Support Groups & Associations
- Soft Drinks, Tonics
- Four Wheel Drive, SUV(Sports Utility Vehicle)
- Postal, Courier & Shipping Services
- Business Services
- Internet Sites (Excluding ISPs) / Apps.
- Full Size & DeLuxe Cars
- Chocolate, Bars, Candies, Chewing-Gum
- Chewing-Gum
- Mayonnaise, Ketchup, Mustards
- Seasonings
- Breakfast Cereals
- Newspapers, Magazines, Books
- Destinations (Countries & Places)
My Work
SEE ALL WORKPorcupines
- BRAND:
- Gillette
- AGENCY:
- BBDO New York
The Manatee
- BRAND:
- Visa
- AGENCY:
- TBWA\Chiat\Day Los Angeles
Weather
- BRAND:
- Nissan
- AGENCY:
- Juniper Park\TBWA
Dred
- BRAND:
- Nissan
- AGENCY:
- Juniper Park\TBWA
Back and Shoulders
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
Armpit
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
Head
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
Chest
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
Groin
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
Positions
Copywriter & Creative Leader
nearyfest
April 2016 - Present (8 years 8 months)
I provide smart, effective counsel and copy to clients such as Canada Goose, The&Partnership and Mass Minority.
Author
Writing a book.
August 2012 - April 2016 (3 years 8 months)
Took some time for myself to write a memoir of my misspent youth.
Chief Creative Officer
TBWA\Vancouver
Vancouver, Canada
June 2010 - October 2012 (2 years 4 months)
Creative leadership in all Media Arts
Executive Vice President, Executive Creative Director
New York, United States
January 2008 - March 2010 (2 years 2 months)
Global creative leader based in New York for network's P&G brands across all communications disciplines. Led creative teams around the world at several P&G BAL agency partners.
Cactus
- BRAND:
- Gillette
- AGENCY:
- BBDO New York
Porcupines
- BRAND:
- Gillette
- AGENCY:
- BBDO New York
Vice Chairman, President, Chief Creative Officer
Calgary, Canada
May 1998 - January 2008 (9 years 8 months)
Chief Creative at Canada's leading multi-national agency for 10 years. Was instrumental in the reshaping of the agency's culture through the implementation of a new set of values resulting in record growth and awards.
Senior Vice President, Creative Director
Toronto, Canada
May 1997 - May 1998 (1 year)
Led all creative development on General Motors, the agency's largest account.
Senior Vice President, Creative Director
Toronto, Canada
January 1997 - May 1997 (4 months)
Hugging
- BRAND:
- ALS Awareness
- AGENCY:
- BBDO Canada
Stop Sign
- BRAND:
- Jeep
- AGENCY:
- BBDO Canada
Gas Pump
- BRAND:
- Jeep
- AGENCY:
- BBDO Canada
Moustache
- BRAND:
- Pepsi Mini Cans
- AGENCY:
- BBDO Canada
Grandpa
- BRAND:
- Pepsi Mini Cans
- AGENCY:
- BBDO Canada
Shower
- BRAND:
- Pepsi Mini Cans
- AGENCY:
- BBDO Canada
Parking Meter
- BRAND:
- Jeep
- AGENCY:
- BBDO Canada
Last Can
- BRAND:
- Pepsi
- AGENCY:
- BBDO Canada
Hockey Game
- BRAND:
- Pepsi
- AGENCY:
- BBDO Canada
Aisle
- BRAND:
- Pepsi
- AGENCY:
- BBDO Canada
Cup Holder
- BRAND:
- Pepsi
- AGENCY:
- BBDO Canada
Food
- BRAND:
- Dodge
- AGENCY:
- BBDO Canada
Football
- BRAND:
- Dodge
- AGENCY:
- BBDO Canada
Tickets
- BRAND:
- Dodge
- AGENCY:
- BBDO Canada
Hat
- BRAND:
- Dodge
- AGENCY:
- BBDO Canada
Bench Press
- BRAND:
- FedEx
- AGENCY:
- BBDO Canada
Senior Vice President, Creative Director
Montréal, Canada
August 1993 - January 1997 (3 years 5 months)
Chief creative across all agency accounts and disciplines. Helped the agency through a period of rapid expansion.
Senior Vice President, Creative Director
Chiat/Day Toronto
August 1989 - August 1993 (4 years)
Was promoted to creative lead in 1991. Helped agency win Canada's agency of the year competition for two consecutive years.
Chief Creative Officer
TBWA\Toronto (Now Juniper Park\TBWA)
Toronto, Canada
Concierge
- BRAND:
- Visa Infinite
- AGENCY:
- Juniper Park\TBWA
Music
- BRAND:
- Visa Infinite
- AGENCY:
- Juniper Park\TBWA
Dining
- BRAND:
- Visa Infinite
- AGENCY:
- Juniper Park\TBWA
Weather
- BRAND:
- Nissan
- AGENCY:
- Juniper Park\TBWA
Dred
- BRAND:
- Nissan
- AGENCY:
- Juniper Park\TBWA
Cactus
- BRAND:
- Gillette
- AGENCY:
- BBDO New York
Porcupines
- BRAND:
- Gillette
- AGENCY:
- BBDO New York
The Manatee
- BRAND:
- Visa
- AGENCY:
- TBWA\Chiat\Day Los Angeles
Back and Shoulders
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
Armpit
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
Head
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
Chest
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
Groin
- BRAND:
- Gillette
- AGENCY:
- Proximity Canada
