| Title | Device Like No Other |
| Brief | When the world turns to texts, social posts and emails, how do you make a 111-year-old greeting card company relevant again? By re-positioning the greeting card as a new device and launching it at CES, the giant consumer technology trade show. A “Device Like No Other” was teased with a slick video positioning the mystery product as the thinnest and most powerful communication device. It had tech journalists and geeks scratching their heads. They all crammed into a showroom to discover that the device was...a card. Still the most powerful device for making meaningful human connection. |
| Agency |
MullenLowe U.S.
|
| Campaign |
Device Like No Other
|
| Advertiser |
American Greetings
|
| Brand |
American Greetings
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Chief Creative Officer |
M..k We....er Subscribers Only
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| Executive Creative Director |
D..e W...t Subscribers Only
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| Executive Creative Director |
..m Va.....no Subscribers Only
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| Creative Director |
A...ea Mil......icz Subscribers Only
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| Creative Director |
B...e W....ee Subscribers Only
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| Associate Creative Director |
A....on R..e Subscribers Only
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| Associate Creative Director |
B...n L...h Subscribers Only
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