Alistair Campbell

Experienced creative director, who loves working across different disciplines to create innovative work for clients.

I believe the more a brand gives, the more it gets back. So be generous.

I’ve had the privilege of working at some great companies at great times. Leading Guardian Labs, the commercial department of one of the UK’s most highly regarded news organisations has given me unparalleled insight into the world of publishing and content.

As a creative Director in both pureplay digital and integrated agencies, I’ve overseen the creation of an array of bespoke digital experiences, with executions covering social, video (online, live and interactive), games, physical digital, VR & AR and more. I also developed a keen interest in digital product development and software as a service.

10 years cutting my teeth at St Lukes, during the height of its powers, taught me the value of thinking strategically, the importance of executional focus and the power of great brands.

Along the way I’ve won industry awards: Cannes Lions, D&AD pencils, Webbies, Creative Circle awards (and more). Recently, I’ve also had work featured in the Big Bang Data exhibition at Somerset House, named one of the Best Animated Short Film on the internet, picked up by the German Design Museum and shown at the World Economic Forum in Davos.

I <3 copywriting
I <3 making things that do stuff
I <3 helping people understand the world better

I also <3 90’s house, polished pop and AAA gaming.