Guillermo Caro

Guillermo Caro (53): Creative strategist for social innovation: cause marketing campaigns, effective communication strategies, corporate social responsibility programs and creation of contents with positive impact.

He has a Master Degree in Advertising and Social Communication. He is International Consultant on social innovation for multinational companies, international organizations and social sector organizations (local, regional and global impact).

He was Chief Creative Director of Ogilvy & Mather (he developed local and regional campaigns for American Express, Disney, Kodak, Duracell, IBM, Motorola, Coca Cola, Mercedes Benz, Dove, Unilever, Kimberly Clark, Kraft Food, Glaxo Smithkline).

He created the international network Advertisers Without Borders and he was co-founder of Ogilvy Prosocial Latam, an area within the advertising agency to develop to campaigns of Marketing with Cause and Companies Social Reputation.

He developed and implemented more than one hundred local, regional and global strategies of communication and campaigns for organizations like Red Cross, Ashoka, Avina, Ronald Mc Donald, Plant For The Planet, WRI, Aid for Aids, CARE, Doctors of the World, SaferAfrica, Habitat for the Humanity, Save the Children, Infantile Villages SOS, Idealist, Amnesty International, Greenpeace, TECHO, Caritas, UN, ACNUR, UNICEF, OIT, OIM PAHO, WWF, BID, OPS, PNUD, etc.

In addition he is adviser in the diffusion of programs of companies within the area of social responsibility as Tetra Pak, Microsoft, Procter and Gamble, Avon, Carolina Herrera, Nestlé, Coca-Cola, Unilever, Citroen - Peugeot, Telecom, American Express, Shell, Medcom, Masisa, Renault, Carrefour, Nissan, Danone, Walmart, Raghsa, DTA, Ferrari, etc.

His work is recognized in international festivales as AMCHAM, ECCHO Award, E-philanthropy, London Festival, New York Festival, Cannes Lions, Clío Award, One Show, Fiap, etc.