As an art director, creative director, I have branding experience with some of the biggest marketing clients in the world. I have built brands for soft drinks, the armed forces, banks, and automotive.
I strive to bring creative passion and creative management to every project I am involved in. With discriminating eyes and attention to detail, I shepherd a brand’s message, look and feel carrying it effectively with team members through all media touch points. I always like to entertain the “what else.”
I understand the need for a team that works and communicates clearly but retains the color of differing points of view.
My philosophy regarding communications is simple. Ask a few basic questions:
Is there an idea there?
Is it new, fresh and differentiating?
Will it live in the minds of the consumer?
How can I get a conversation started regarding it?
Getting the right answers to these questions is the tricky part. It’s what I have been bringing enthusiastically to the office for over 30 years. The results are the stuff that motivates consumers to act.
I place greater value in creating communications that work for my client rather than winning awards. But my work has been recognized and won awards from Cannes, the Clio’s, the D Show, EFFIE, International Automotive Advertising Awards, Mobius Awards, the New York Festivals, the One Show, Print, Archive, Communication Arts and 10 Best campaigns from ADWEEK Magazin