Joe Alexander

Chief Creative Officer at The Martin Agency, Richmond

Richmond, United States

My Latest Work

SEE ALL WORK

Lighten Up for the Holidays

Everyone deserve a home

Game night

Casual Friday at Buckingham Palace

About me

Over two decades of advertising experience including copywriting and creative directing. Currently, Managing Partner and CCO at The Martin Agency, overseeing a staff of 200 creatives and producers in Richmond, London and NYC. Clients include GEICO, Walmart, PING, Sabra, Optimum, Oreo, Ritz, Hanes, Sunglass Hut, Ben Moore, Discover Card, The New York Knicks and The JFK Presidential Library, among others.

In 2015, GEICO "Unskippable" pre-roll ads won the Film Grand Prix at Cannes. Since 2010, the agency has won 29 Cannes Lions.

In 2013, Martin won the first ever Emmy for an ad agency in the News and Documentary category for the interactive experience cloudsovercuba.com.

Have a personal interest in politics at all levels. Spent Fall, 2008 as a Super Vol for the Virginia Obama campaign, serving as a Staging Location Director (SLD) in the Southside of Richmond.

Sector Experience

Awards

People I worked with

Wade Alger

Executive Creative Director

TBWA\Chiat\Day New York

Executive Agency Producer

My Work

SEE ALL WORK

He-Man vs. Skeletor

BRAND:

Geico

AGENCY:

The Martin Agency

Racquetball

BRAND:

GEICO

AGENCY:

The Martin Agency

Pottery

BRAND:

GEICO

AGENCY:

The Martin Agency

Massage

BRAND:

GEICO

AGENCY:

The Martin Agency

Grocery

BRAND:

GEICO

AGENCY:

The Martin Agency

The World's Biggest Asshole

BRAND:

Donate Life

AGENCY:

The Martin Agency

Condensed Ads

BRAND:

GEICO

AGENCY:

The Martin Agency

Bagpipes

BRAND:

GEICO

AGENCY:

The Martin Agency

Positions

Chief Creative Officer

The Martin Agency

Richmond, United States

1991 - Present (34 years)

For over 25 years, Joe has been one of the most prolific creatives in the business. His copywriting and creative leadership have produced acclaimed work for brands in almost every category and medium.
In 2015, Geico’s “Unskippable” pre-roll campaign took home 12 Cannes Lions, including the Grand Prix in Film.
In 2013, “Clouds Over Cuba,” a striking interactive documentary for the JFK Presidential Library, won an Emmy, the first time an ad agency has ever won in the news and documentary category.
The late Mike Hughes, former President, said this when he named Joe CCO in 2012, “Joe’s passion for the work, his unbridled drive to push hard for brilliant creative and his ability to mentor creative talent across all disciplines combine to make him the right guy for this critically important job."
Joe’s best work to date? Not even close. His three smart, gracious and talented daughters.