Earl Cox

An NFL junkie with a naturally wry wit, Earl’s first and only job in planning has been head of strategy at Martin. That either means he is really good at what he does or he hasn’t gotten a promotion in almost 30 years. Since he has been recognized as one of the leaders of the account planning movement, we think it’s the former.
That said, Earl plays a key role in many of the agency’s most visible and successful brand-building campaigns, helping clients such as Walmart and GEICO set their strategic directions. He leads a cadre of planners in the relentless, never-ending pursuit of the consumer’s truth, and uses a variety of unconventional research techniques designed to get consumers to reveal their real motivations.
Earl is part of the American Association of Advertising Agencies’ Account Planning Committee, the APG-US board, and co-chairing the Account Planning Group’s annual award show.
In his spare time, Earl can be found skiing, shooting hoops or splitting wood for a winter’s worth of fires.