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Magnus Blair is JOAN's Chief Strategy Officer. He joins us from a stint on the client side of the table as Head of Brand & Campaign Planning for Hewlett Packard Enterprise, leading the from-scratch, at-scale strategic development of a new brand for a "$58BN start-up" upon its separation from HP. Prior to HPE, he lead strategy on Dove and IBM's "Smarter Planet" campaign at Ogilvy and Mather. He is raring to get working on a broader spectrum of strategic challenges and brand development, in line with prior working lives at agencies like Anomaly, Fallon and the UK's AMV.BBDO.
Magnus has accumulated 25 Effie and and 2 IPA Effectiveness awards over the years, and is very proud that many of the campaigns involved have also won creative recognition, including several at Cannes.
Magnus has accumulated 25 Effie and and 2 IPA Effectiveness awards over the years, and is very proud that many of the campaigns involved have also won creative recognition, including several at Cannes.
Womanikin
- BRAND:
- Joan Creative
- AGENCY:
- JOAN Creative