My Latest Work
SEE ALL WORKFrog (horizontal)
Flower (horizontal)
Fireflies (horizontal)
Combat on TV
About me
Brad Roseberry is an award-winning writer and Creative Director whose career spans two decades, two continents and four countries, including Texas. While experienced in all aspects of creative communication, Brad is especially passionate about creating experiences and compelling stories using the latest technology and digital tools available.
In addition to creating famous and acclaimed work for brands like GE, Pepsi, Adidas, Bridgestone, Accenture, Got Milk? and Dr. Pepper, he conceived and launched the gender equality campaign, HeForShe. Created for UN Women, it was named one of 13 hashtags that changed the world in 2014. Additionally, Brad has also worked at some of the most prestigious creative agencies in the world, including Wieden +Kennedy Amsterdam, BBDO NY, Goodby Silverstein & Partners and 180.
Throughout his career, his work has been recognized by the The One Show, Effies, ANDY awards, AICP, The Emmys, Cannes Lions and Europe’s Epica Awards, where his work for adidas won a best in show. Brad has also served on juries for Spikes Asia, The Effies and D&AD.
Sector Experience
My Work
SEE ALL WORKTraffic
- BRAND:
- Iraq and Afghanistan Veterans of America (IAVA)
- AGENCY:
- BBDO New York
Rays (45 sec)
- BRAND:
- GE
- AGENCY:
- BBDO New York
Clouds (45 sec)
- BRAND:
- GE
- AGENCY:
- BBDO New York
Flower (vertical)
- BRAND:
- General Electric
- AGENCY:
- BBDO New York
Fireflies (vertical)
- BRAND:
- General Electric
- AGENCY:
- BBDO New York
Fishing (45 sec)
- BRAND:
- GE
- AGENCY:
- BBDO New York
Brian O'Driscoll
- BRAND:
- adidas
- AGENCY:
- 180 Global
Fishing (30 sec)
- BRAND:
- GE
- AGENCY:
- BBDO New York
Positions
Freelance Copywriter/CD
Chief Creative Officer
Created and implemented the global "HeForShe" social campaign for the UN. Pitched and won Wild Roots snack foods and Delta Dental. Created the concept for TruGreen's Yardley's campaign and produced an award-winning series of work for Bridgestone Tires.
In short, dramatically raised the creative standard, while enhancing the agency's reputation locally and nationally.
Creative Director
Creative Director
Frog (horizontal)
- BRAND:
- General Electric
- AGENCY:
- BBDO New York
Flower (horizontal)
- BRAND:
- General Electric
- AGENCY:
- BBDO New York
Fireflies (horizontal)
- BRAND:
- General Electric
- AGENCY:
- BBDO New York
Traffic
- BRAND:
- Iraq and Afghanistan Veterans of America (IAVA)
- AGENCY:
- BBDO New York
Rays (45 sec)
- BRAND:
- GE
- AGENCY:
- BBDO New York
Clouds (45 sec)
- BRAND:
- GE
- AGENCY:
- BBDO New York
Flower (vertical)
- BRAND:
- General Electric
- AGENCY:
- BBDO New York
Fireflies (vertical)
- BRAND:
- General Electric
- AGENCY:
- BBDO New York
Fishing (45 sec)
- BRAND:
- GE
- AGENCY:
- BBDO New York
Fishing (30 sec)
- BRAND:
- GE
- AGENCY:
- BBDO New York
Brian O'Driscoll
- BRAND:
- adidas
- AGENCY:
- 180 Global
Martin Johnson
- BRAND:
- adidas
- AGENCY:
- 180 Global
Tana Umaga
- BRAND:
- adidas
- AGENCY:
- 180 Global
Ritchie McCaw
- BRAND:
- adidas
- AGENCY:
- 180 Global
Jonah Lomu
- BRAND:
- adidas
- AGENCY:
- 180 Global
London Outdoor
- BRAND:
- adidas
- AGENCY:
- 180 Global
Self Portraits
- BRAND:
- adidas
- AGENCY:
- 180 Global
Art Exhibition
- BRAND:
- adidas
- AGENCY:
- 180 Global
Ritchie McCaw
- BRAND:
- adidas
- AGENCY:
- 180 Global
Jonah Lomu
- BRAND:
- adidas
- AGENCY:
- 180 Global
Tana Umaga
- BRAND:
- adidas
- AGENCY:
- 180 Global
Martin Johnson
- BRAND:
- adidas
- AGENCY:
- 180 Global
