One of few Creative Directors to have created award winning work at both Digital and ATL agencies. Led and executed big integrated ideas across all types of media. Substantial experience working with major brands across EMEA/Global markets. Successfully led and managed large, diverse teams of both junior and senior talent.
ECD of Ogilvy’s London office, with a creative department of 40+ creatives.
Led major new business wins for Coca-Cola and New Look.
Managed the creative output for Philips across all Ogilvy’s offices worldwide, and managed Coca-Cola’s creative output across Europe.
Launched a new global brand for Philips, (Innovation + You). The new brand moved Philips away from being a consumer electronics company to an innovation company providing solutions that help improve people’s lives.
Developed fully integrated brand campaigns for Coca-Cola focusing on their cultural leadership role, family meal times and FIFA sponsorship. The ‘Reasons To Believe in a Better World’, was Coke’s biggest campaign within Europe for 2014. The campaign’s initial Facebook post is now the most successful post ever in Coca-Cola’s history.
Led a team of world-class designers, creative technologists, strategists and marketing specialists across EMEA.
Created and presented Apple thought leadership presentations for C-level client meetings, articulating Apple's vision on innovation in the marketing and advertising space.
Developed client strategies, big ideas, and market relevant leadership perspectives for major brand partnerships with Apple. Often liaising across disciplines with iTunes, WWDR and Enterprise.
Managed the creative & strategic side of brand partnerships, most notably Unilever, who ran multiple brand campaigns within EMEA. Grew key strategic relationships with brands, holding companies and agencies (both creative and media), across the EMEA region, and consulted on best practices for advertising on Apple's platform.
Led the creative output of both Dare London and Dare NY during the most creative period at the agency, as evidenced by Dare’s place on Creativity’s 2010 A-List, and by Dare’s best performance at awards shows, including One Show Interactive, The Webby’s, British Arrows and Cannes.
Restructured the Creative department and oversaw the integration of the Tech department into Creative to form a new combined Creative and Tech department - an approach that successfully fostered a more collaborative, innovative and entrepreneurial environment.
Led and managed a multi-disciplinary team on MasterCard to produce fully integrated campaigns. Led the transformation of the account to one that produced award-winning work. Initiated MasterCard’s first successful fully integrated campaign.