My Latest Work
SEE ALL WORKX-Temp (print2)
X-Temp (print)
X-Temp
L'Obsession
About me
Graduate of Sociology and Communication with solid skills and experience in advertising. I have recently been appointed International Business Director Hubs & Network for L'Oreal (Garnier and luxury brands).
I was previously working at Publicis/133 where I was in charge of managing existing clients and also developing new client relationships to grow the B.U.
Before joining Publicis, I had done most of my career at Omnicom (DDB then BDDP&Fils/TBWA France).
Over the years I have developed a specific expertise in Beauty & Luxury at large, managing international brands and providing not only advertising campaigns but truly integrated communication.
Sector Experience
My Work
SEE ALL WORKLike A Virgin
- BRAND:
- Garnier
- AGENCY:
- Publicis Conseil
L'Ex
- BRAND:
- Garnier
- AGENCY:
- Publicis Conseil
California Dream
- BRAND:
- Garnier
- AGENCY:
- Publicis Conseil
Body Touch BB Cream
- BRAND:
- Dim
- AGENCY:
- Publicis 133
Total Perfector (Making Of)
- BRAND:
- Biotherm Homme
- AGENCY:
- Publicis 133
Total Perfector
- BRAND:
- Biotherm Homme
- AGENCY:
- Publicis 133
Softness
- BRAND:
- DIM
- AGENCY:
- Publicis 133
Softness
- BRAND:
- DIM
- AGENCY:
- Publicis 133
Positions
International Business Director Hubs & Network - L'Oreal
Paris, France
2013 - Present (12 years)
In charge of Garnier International communications at large (excluding Central DMI campaigns): supervision of Hubs and local developments.
In charge of Garnier France
In charge of Garnier Middle-East product launches (360°)
Garnier is L'Oreal 2nd largest beauty brand. Available in more than 70 countries.
In charge of Intl Coordination for luxury brands in Asia.
In charge of Garnier France
In charge of Garnier Middle-East product launches (360°)
Garnier is L'Oreal 2nd largest beauty brand. Available in more than 70 countries.
In charge of Intl Coordination for luxury brands in Asia.
L'Obsession
- BRAND:
- Garnier
- AGENCY:
- Publicis Conseil
Like A Virgin
- BRAND:
- Garnier
- AGENCY:
- Publicis Conseil
L'Ex
- BRAND:
- Garnier
- AGENCY:
- Publicis Conseil
California Dream
- BRAND:
- Garnier
- AGENCY:
- Publicis Conseil
Accounts handled: Biotherm, Dim, Yves Saint Laurent - L'Oreal Professionnel
X-Temp (print2)
- BRAND:
- Dim
- AGENCY:
- Publicis 133
X-Temp (print)
- BRAND:
- Dim
- AGENCY:
- Publicis 133
X-Temp
- BRAND:
- Dim
- AGENCY:
- Publicis 133
Body Touch BB Cream
- BRAND:
- Dim
- AGENCY:
- Publicis 133
Total Perfector (Making Of)
- BRAND:
- Biotherm Homme
- AGENCY:
- Publicis 133
Total Perfector
- BRAND:
- Biotherm Homme
- AGENCY:
- Publicis 133
Softness
- BRAND:
- DIM
- AGENCY:
- Publicis 133
Softness
- BRAND:
- DIM
- AGENCY:
- Publicis 133
Dim Generous
- BRAND:
- Dim
- AGENCY:
- Publicis 133
Bollywood
- BRAND:
- Dim
- AGENCY:
- Publicis 133
Partner
BDDP & Fils (TBWA Group)
France
2009 - 2011 (2 years)
In charge of the public information campaign "Tous au Numérique", this 360° communication program (including advertising, PR, Field marketing, etc.) is about helping French people to switch to digital TV.
MEDIA
8 TVC with more of 4, 781 GRP
MEDIA
8 TVC with more of 4, 781 GRP
Co Founder
Pascal & Thierry/ DDB Paris
France
2006 - 2008 (2 years)
Main clients: Parfums Givenchy (LVMH), Quest International, L’Occitane en Provence, Bedat & Co (Gucci Group), Roger & Gallet (YSL Beauté), Nickel (Inter-Parfums), Evian Affinity (J&J), GQ (Conde Nast monthly magazine for men – Bronze Lion at Cannes Lions 08 - Gold Epica - Strategies Award), Optical Center
Main accounts handled: French TV & internet provider Noos, several Food and Beverage brands (Danone mineral water Salvetat, Unilever Premium mustard brand Maille, Pepsico Premium fruit juice Tropicana), Christofle, La City, Celio, Consumer Goods (SCA's Tena)....
International Brands (Paris lead for Europe or Worldwide): Maille, Tena
International Brands (Paris lead for Europe or Worldwide): Maille, Tena
Account Manager
Bates
France
1996 - 2000 (4 years)
Main accounts:
Beauty & cosmetics: Clinique (E. Lauder), Aramis (E. Lauder), launch in Europe of MAC Cosmetics (E. Lauder),
Consumer Goods: Georgia Pacific (bath tissue, hankies, paper towels)
NPO : Amnesty International
Beauty & cosmetics: Clinique (E. Lauder), Aramis (E. Lauder), launch in Europe of MAC Cosmetics (E. Lauder),
Consumer Goods: Georgia Pacific (bath tissue, hankies, paper towels)
NPO : Amnesty International
Education
Master of Science (M.Sc.) in Economics
1990 - 1991 (1 year)
Sociology, Economics, Communication
Similar Talent
Simone Oppenheimer
Senior Partner, Director Business Development, Ogilvy & Mather North America
Ogilvy & Mather, New York