Procter & Gamble - "The Talk"

BBDO New York

BBDO New York New York, United States

Awards

28176

This ad is part of the ACT Responsible Collection

Brand: Procter & Gamble
Country: United States

Advertiser: Procter & Gamble

Title	The Talk
Brief	"The Talk" is all about the moment when black parents are forced to warn their children that the world may not treat them as it does others. The heartbreaking moment is portrayed across the decades, showing that nothing much has changed. Perhaps one day, we can end the need to have "the talk". In a series of vignettes from across the decades, we see the moment when black parents are forced to have "the talk" with their children, warning them that life might be harder because of the colour of their skin. The film ends with the present day. One day, perhaps, there will be no more need for "the talk". This film follows black families in America as parents sit down to have “the talk” with their children. We only hear bits of the conversations but it is clear that the discussion is about racial biases and prejudice - and that this same dialogue has been going on for decades. P&G’s film urges everyone to talk about the talk so we don’t have to have it.
Agency	BBDO New York
Campaign	The Talk
Advertiser	Procter & Gamble
Brand	Procter & Gamble
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	70 seconds
Production Company	The Corner Shop
Worldwide Chief Creative Officer	D...d L...rs Subscribers Only
Chief Creative Officer	G..g H..n Subscribers Only
Creative Director	M...el Y...s Subscribers Only
Creative Director	R..k Wi....ms Subscribers Only
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Director of Integrated Production	D...d R...e Subscribers Only
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Director	M...k V....al Subscribers Only
Executive Producer	A..a H...mi Subscribers Only
Director of Photography (DOP)	L...e F...k Subscribers Only
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