Wally Petersen

Wally Petersen

Reputation Builder at WRP Communications
New York, United States

About me

As a long-time Corporate Communications strategist and practitioner, I've focused on building and reinforcing the reputations of companies and their people at all levels of an organization -- across multiple time zones, cultures and borders. With deep-seeded experience in executive positioning and issues and change management, I have worked closely with corporate C-Suites and managed teams to develop strategies that capitalize upon business successes while navigating through inevitable crises. Long-term clients to date have included Mondelez Intl. and the Art Institute of Chicago, while working on a project basis with MAC Presents, Liquid Iron/Trading Technologies and Mac Management (real estate management/developer). Press Relations is a strong suit, along with Industry and Community Outreach. Other expertise? Event management. Speech-writing. Recruiting and engaging brand advocates in several social media communities. Another passion is keeping employees informed and engaged via frequent communications -- from memos to annual reports and newsletters, Townhall meetings to webcasts. The crux of a sound and successful corporate communications program? It's as simple and as hard as identifying plot points that turn into stories frequently and consistently well told.

Positions

Reputation Builder
WRP Communications
United States
November 2013 - Present (11 years)
Chief Communications Officer
New York, United States

Trade Organizations

ACT Responsible, Chalais

ACT'ive Sponsor
June 2008 - June 2014 (6 years)

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