My Latest Work
SEE ALL WORKBoard 2
Board 3
Behind the tech
CASE STUDY
Board 2
Board 3
Behind the tech
CASE STUDY
Board 2
Board 3
Behind the tech
CASE STUDY
About me
This profile was created because Pieter Claeys has been referenced on AdForum.
Sector Experience
- Sportswear
- Environmental & Animal Issues
- Internet Sites (Excluding ISPs) / Apps.
- Beers, Ciders, Lagers
- Media, Publishing & Production
- Restaurants & Fast Food
- Sports Teams, Sports Events
- Records, CDs, DVDs & Videos
- TV/Radio Programs & Stations
- Newspapers, Magazines, Books
- IT Solutions & Professional Networks
- Cameras & Video Cameras
- Unions
- Institutional/Public Interest/Non-Profit Org.
- Road Safety
- Alcoholic
- Animal Rights/Safety/Adoption
- Charities, Foundations, Volunteers
Awards
- 2024 ANDY Awards
- 2024 CLIO Awards
- 2024 The Webby Awards
- 2024 D&AD Awards
- 2024 The One Show
- 2024 Epica Awards
- 2024 ACT Care Awards
- 2024 AICP/NEXT
- 2024 Cannes Lions International Festival of Creativity
- 2024 ADC Annual Awards
- 2023 LIA
- 2023 AdForum Business Creative Report
- 2023 Clio Sports Awards
- 2023 Creative Club of Belgium / CCB
- 2023 Cíclope International Advertising Craft Festival
- 2023 Clio Entertainment Award
- 2021 The Caples Awards
- 2020 Eurobest
- 2018 CRISTAL AWARDS
- 2018 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2017 Cristal Media & ADvertising Summit
- 2010 ACT Responsible Tributes
People I worked with
Tara O
3D Character
FCB Worldwide
Roxane Schneider
Associate Creative Director
Change, an FCB alliance
Sy-Jenq Cheng
Head of Design
FCB New York
Nick Williams
Managing Director, Multinational Clients
Proximity Worldwide
Geoffrey Hantson
Chief Creative Officer
Happiness Brussels, an FCB Alliance, Bruxelles
My Work
SEE ALL WORK
RockSeeds (Film)
- BRAND:
- TBS
- AGENCY:
- Change, an FCB alliance
Rockseeds
- BRAND:
- TBS
- AGENCY:
- Change, an FCB alliance
The Spotify Effect: Digital Poster (4)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect: Digital Poster (3)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect: Digital Poster (2)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect (Poster)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect: Digital Poster (Still)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect: Digital Poster
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
Dreamcaster (Documentary)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Positions
Associate Creative Director
CASE STUDY
- BRAND:
- TBS
- AGENCY:
- Change, an FCB alliance
Behind the tech
- BRAND:
- TBS
- AGENCY:
- Change, an FCB alliance
Board 3
- BRAND:
- TBS
- AGENCY:
- Change, an FCB alliance
Rockseeds
- BRAND:
- TBS
- AGENCY:
- Change, an FCB alliance
Board 2
- BRAND:
- TBS
- AGENCY:
- Change, an FCB alliance
RockSeeds (Film)
- BRAND:
- TBS
- AGENCY:
- Change, an FCB alliance
Associate Creative Director
The Spotify Effect: Digital Poster (4)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect: Digital Poster (3)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect: Digital Poster (2)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect (Poster)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect: Digital Poster (Still)
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
The Spotify Effect: Digital Poster
- BRAND:
- Spotify
- AGENCY:
- FCB Worldwide
Copywriter
Dreamcaster (Documentary)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
It's Only Worth It
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (all libraries)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (aura)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (board)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (experts)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (strategy)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (theory)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (film)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (Audio Case)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
- 2024 ANDY Awards
- 2024 CLIO Awards
- 2024 The Webby Awards
- 2024 D&AD Awards
- 2024 The One Show
- 2024 ACT Care Awards
- 2024 AICP/NEXT
- 2024 Cannes Lions International Festival of Creativity
- 2024 ADC Annual Awards
- 2023 LIA
- 2023 AdForum Business Creative Report
- 2023 Clio Sports Awards
- 2023 Cíclope International Advertising Craft Festival
- 2023 Clio Entertainment Award
Creative Team
The Farmer Rules The Field
- BRAND:
- Club Brugge
- AGENCY:
- Mutant
Bad News. Good News.
- BRAND:
- N.E.W.S. Records
- AGENCY:
- Mutant
Now is the time to stare
- BRAND:
- Paralympic Team Belgium
- AGENCY:
- Mutant
Happy Ending 3
- BRAND:
- Roularta Women magazine
- AGENCY:
- Mutant
Happy Ending 2
- BRAND:
- Roularta Women magazine
- AGENCY:
- Mutant
Happy Ending 1
- BRAND:
- Roularta Women magazine
- AGENCY:
- Mutant
Copywriter
The Unmissable Big Bin
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Brussels
The Unmissable Bin Royal
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Brussels
The Unmissable Bin Deluxe
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Brussels
Clean Streets, we're lovin'it
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Brussels
Great Beer Travels 7
- BRAND:
- Stella Artois
- AGENCY:
- TBWA\Brussels
Great Beer Travels 6
- BRAND:
- Stella Artois
- AGENCY:
- TBWA\Brussels
Great Beer Travels 5
- BRAND:
- Stella Artois
- AGENCY:
- TBWA\Brussels
Great Beer Travels 4
- BRAND:
- Stella Artois
- AGENCY:
- TBWA\Brussels
Great Beer Travels 3
- BRAND:
- Stella Artois
- AGENCY:
- TBWA\Brussels
Great Beer Travels 2
- BRAND:
- Stella Artois
- AGENCY:
- TBWA\Brussels
Great Beer Travels 1
- BRAND:
- Stella Artois
- AGENCY:
- TBWA\Brussels
This is what we're made of
- BRAND:
- Telenet Play Sports
- AGENCY:
- TBWA\Brussels
Concept Provider
Facetouchers
- BRAND:
- Snap
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 3
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 5
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 4
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 2
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 1
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Helpy Hour
- BRAND:
- FedCaf
- AGENCY:
- Happiness Brussels, an FCB Alliance
OVK BlindMeters 4
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
OVK BlindMeters 3
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
OVK BlindMeters 2
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
OVK BlindMeters 1
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
Almost Home
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
Behind The Numbers
- BRAND:
- OVK
- AGENCY:
- Happiness Brussels, an FCB Alliance
Probably TEDx
- BRAND:
- Carlsberg
- AGENCY:
- Happiness Brussels, an FCB Alliance
- 2021 The One Show
- 2021 ADC Annual Awards
- 2021 The Caples Awards
- 2020 Eurobest
- 2019 ANDY Awards
- 2019 D&AD Awards
- 2019 Cannes Lions International Festival of Creativity
- 2018 CRISTAL AWARDS
- 2018 CLIO Awards
- 2018 Epica Awards
- 2018 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2017 ACT Care Awards
- 2017 Cristal Media & ADvertising Summit
Creative Team
Happiness Brussels
Facetouchers
- BRAND:
- Snap
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 3
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 5
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 4
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 2
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Friends 1
- BRAND:
- Canon
- AGENCY:
- Happiness Brussels, an FCB Alliance
Helpy Hour
- BRAND:
- FedCaf
- AGENCY:
- Happiness Brussels, an FCB Alliance
OVK BlindMeters 4
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
OVK BlindMeters 3
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
OVK BlindMeters 2
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
OVK BlindMeters 1
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
Almost Home
- BRAND:
- OVK/PEVR
- AGENCY:
- Happiness Brussels, an FCB Alliance
Behind The Numbers
- BRAND:
- OVK
- AGENCY:
- Happiness Brussels, an FCB Alliance
Probably TEDx
- BRAND:
- Carlsberg
- AGENCY:
- Happiness Brussels, an FCB Alliance
- 2021 The One Show
- 2021 ADC Annual Awards
- 2021 The Caples Awards
- 2020 Eurobest
- 2019 ANDY Awards
- 2019 D&AD Awards
- 2019 Cannes Lions International Festival of Creativity
- 2018 CRISTAL AWARDS
- 2018 CLIO Awards
- 2018 Epica Awards
- 2018 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2017 ACT Care Awards
- 2017 Cristal Media & ADvertising Summit
Copywriter
Truck
- BRAND:
- Jupiler
- AGENCY:
- AKQA Belgium
NotFound Project
- BRAND:
- Child Focus / Missing Children Europe
- AGENCY:
- AKQA Belgium
Creative Team
Toast
- BRAND:
- Food Banks
- AGENCY:
- Germaine
Fish
- BRAND:
- Food Banks
- AGENCY:
- Germaine
Spaghettis
- BRAND:
- Food Banks
- AGENCY:
- Germaine
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