Fredrik Backar
Director of Photography (DOP) at Believe Media
Paris, France
TitleNeighbours
BriefA pair of chronic bickerers prompt us to reconcile during Christmas in the story packed with hearty humor and a dash of national self-irony for TELIA Lithuania. Lithuanians have a special relationship with their neighbors. As the old anecdote goes, a typical Lithuanian is happy to see his neighbor’s house on fire. Sure, we will help put out the fire, but there will always be friction. Why do they neglect their lawn? How come they start mowing it exactly when we want to sit quietly and read a book? Why is their TV so loud? Why can’t I be drilling holes in my walls whenever I please? So the narrative zips through a chain of situations where two elderly neighbors scold one another over text messages. And even though the vexation between these two is immense, so is the love – this mutual annoyance unravels the moment our heroes realize they can miss each other dearly. This TVC was on air in the midst of a pandemic and the never-ending vaxxer-anti-vaxxer tensions, and two grumpy old neighbors showed us that Christmas is the time for a truce.
Agency
Campaign Neighbours
Advertiser Telia
Brand Telia

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Executive Creative Director Ri....as St......ius Subscribers Only
Art Director J...as Rad......kas Subscribers Only
Copywriter V...us Go......ius Subscribers Only
Account Director J....na Pra......ene Subscribers Only
Director A..l La.....er Subscribers Only
Production Company S..e F...s Subscribers Only
Director of Photography (DOP) F....ik B...ar Subscribers Only
Executive Producer O..a Ra....nko Subscribers Only
Production Manager V...us U...s Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started