The campaign reignites the iconic ‘Live Young’ signature by twisting the universal water myth of the Fountain of Youth.In a magical three-peaked land, lives a group of ‘mountain fairy like people called the ‘evianers’. They are youthful, light-hearted, and cheeky. We follow an intrepid explorer traveling across the Alps searching for the prized source of the Mountain of Youth. But once he finds the location, he investigates every corner without success. What he doesn’t know is that he’s constantly being watched and followed by the ‘evianers’ who have found incredible fun ways of camouflaging within the environment. Their amazing costumes make them look like stalactites, trees, floating pieces of ice or the abominable snowman! They interact with our explorer when he’s not looking, in a game of hide and seek, enough to cast a doubt in his mind, but not to reveal themselves. Once our explorer has almost given up, they decide to share the secret to their youthful spirit with a departing gift: a bottle of evian water, the true source of the Mountain of Youth.