Dimitri Guerassimov

Dimitri's journey unfolds from the bustling streets of Moscow to the creative landscape of French advertising. Commencing his artistic venture in 2001 as Art Director at BBDO Paris, he later navigated to Marcel in 2007. At Marcel, Dimitri played a pivotal role in shaping the Paris office, cultivating a daring, free-spirited creative ethos, and elevating the profiles of esteemed local and international brands such as Carrefour, Intermarché, Orange, Ray-Ban, Diesel, DS Automobiles, Fiat, and more.

Having propelled Marcel to become the three-time most awarded French agency at the Cannes Lions International Festival of Creativity, Dimitri embarked on a new odyssey in May 2017. As Partner and CCO, he contributed to the establishment of Serviceplan France, crafting compelling narratives for iconic brands like BMW, Auchan, and Groupe Andros. In 2018, Serviceplan Paris claimed the 10th spot among independent agencies worldwide in the Cannes Creativity Report, securing national and international honors, including the French Advertising Agency of the Year award at the GPAA.

In June 2019, Dimitri, having solidified Serviceplan as the Most Awarded French Independent Agency in Cannes, assumed the role of co-CEO and CCO at VMLY&R France. Since 2020, he has additionally taken on the esteemed position of WPP Colgate-Palmolive CCO for Europe, Eurasia, and South Africa regions.

Dimitri's passion and creative vision have birthed innovative and iconic campaigns, such as Intermarché's "Inglorious Fruits and Vegetables," Ray-Ban's "75 years of Never Hide," and Carrefour's "Black Supermarket." A trailblazer in French advertising, Dimitri boasts a collection of over 500 globally recognized creative accolades, including 61 Cannes Lions, a Cannes Lions Creative Effectiveness Grand Prix, a rare D&AD Black Pencil, two D&AD Impact Black Pencils, a One Show Green Pencil, several Epica Awards and a British Museum of Design "Design of the Year" Award.

Prior to presiding over the French Art Directors Club "Grandes Causes" Jury and joining the One Show Social Media jury in 2021, Dimitri lent his expertise as a juror at renowned festivals such as Cannes Lions, D&AD, LIA, Strategies Grand Prix, and numerous others.