Sickkids Foundation - "SickKids VS - All In"

Cossette

Cossette Toronto, Canada

Awards

12071

This ad is part of the ACT Responsible Collection

Brand: Sickkids Foundation
Country: Canada

Advertiser: SickKids Foundation

Title	SickKids VS - All In
Brief	Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join.
Agency	Cossette
Campaign	SickKids VS: All In
Advertiser	SickKids Foundation
Brand	Sickkids Foundation
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	January 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Animation/3D	A52
Global Chief Creative Officer	C...os M...no Subscribers Only
Global Chief Creative Officer	P...r I...zi Subscribers Only
Copywriter	C...g Mc....sh Subscribers Only
Copywriter	S...h Ru.....ord Subscribers Only
Creative Director	C...g Mc....sh Subscribers Only
Creative Director	S...h Ru.....ord Subscribers Only
Creative Director	J...es Z...il Subscribers Only
Creative Director	M...o C....eo Subscribers Only
Art Director	J...es Z...il Subscribers Only
Art Director	M...o C....eo Subscribers Only
Designer	O..g P....oy Subscribers Only
Agency Producer	D..a Th....on Subscribers Only
Account Coordinator	M...ie K..t Subscribers Only
Account Executive	H....ry Go....ez Subscribers Only
Account Executive	L..y D..g Subscribers Only
Account Director	D...el D...n Subscribers Only
Account Director	M....sa Le.....rg Subscribers Only
Vice President (VP)	Mi....le P...z Subscribers Only
Brand Director	Mi....le P...z Subscribers Only
Strategist	R...e G....le Subscribers Only
Chief Strategy Officer	J...n C...ey Subscribers Only
Production Company	S..n . B...s Subscribers Only
Editing Company	S..n . B...s Subscribers Only
Director	M..k Z...rt Subscribers Only
Director	J...s M....el C...ng Subscribers Only
Director of Photography (DOP)	C...s M...ey Subscribers Only
Director of Photography (DOP)	R..o M...n Subscribers Only
Executive Producer	..n F..d Subscribers Only
Executive Producer	L...e T...as Subscribers Only
Line Producer	R..a Po....ak Subscribers Only
Line Producer	J..f Sc....tz Subscribers Only
Editor	M...a Ra....ic Subscribers Only
Editor	W...en G....in Subscribers Only
Flame Artist	J...e M....ur Subscribers Only
Colorist	P..l Y...no Subscribers Only
Online Facility	..e V...ty Subscribers Only
Colorist	A...ew E....th Subscribers Only
Music Licensing	Fr....is La....ce Subscribers Only
Sound Design Company	S...RX Subscribers Only
Music Creative Director	D...er T...l Subscribers Only
Photography Studio	.K R..s Subscribers Only
Photographer	S...y P....ra Subscribers Only
Mural Artist	�....514 Subscribers Only
Retoucher	T...or Ga....er Subscribers Only
Production Artist	S....en ..k Subscribers Only
Studio Director	R...e M...en Subscribers Only
Print Producer	Da.....rie M...s Subscribers Only
Media Agency	..D G...al Subscribers Only