Visa - "#KindnessIsCashless"

BBDO India Mumbai, India

Awards

14339

Brand: Visa
Country: India

Advertiser: Visa International

Title	#KindnessIsCashless
Brief	Indians love paying by cash. But when demonetization made loose change a rarity, many older people felt adrift. This ad captures the moment by following a professor as he struggles through a day without change. Finally, one his students, who's always seemed a bit of a tearaway, helps him out by encouraging him to pay with cashless debit card. #KindnessIsCashless was the campaign hashtag.
Agency	BBDO India
Campaign	#KindnessIsCashless
Advertiser	Visa International
Brand	Visa
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Creative Director	Ba......hna G....li Subscribers Only
Copywriter	Y..h M..i Subscribers Only
Copywriter	Y..h R..e Subscribers Only
Art Director	Vi.....mar V...la Subscribers Only
Art Director	P...u B...yi Subscribers Only
Art Director	S...ya D...ai Subscribers Only
Art Director	Ma....ra R...ut Subscribers Only
Photography / Illustration	D....ra S...nt Subscribers Only
Production Company	..d ..e F...s Subscribers Only
Director	S...it A..n Subscribers Only
Production Company Producer	G..y G...al Subscribers Only
Graphic Designer	S....ar Y...gu Subscribers Only
Graphic Designer	R...ev M...te Subscribers Only
Chief Creative Officer	J..y P..l Subscribers Only
Executive Creative Director	H...nt S....gy Subscribers Only
Executive Creative Director	S....ep S...nt Subscribers Only
Planning Supervisor	R...t M...hi Subscribers Only
Account Director	M....ha S..n Subscribers Only
Account Director	Sh....ka S...a Subscribers Only
Account Executive	S....li H...ri Subscribers Only
Photographers Agency	D....ra S...nt Subscribers Only