About me
David joined Hill, Holliday/New York from our Boston office to oversee the agency's consumer planning, which includes both strategic and media planning. He has an extensive background in advertising which includes strategic and account planning, direct marketing, and account management. Career highlights include leading the team that repositioned the Islands of the Bahamas and launched the campaign you see today, and acting as chief strategic consultant for Mexican Tourism and Northwest Airlines.
At Hill, Holliday/Boston, David helped reposition Fidelity Investments as the financial services company that "makes you smarter about your money." He also worked at helping the subscription campaign for The Wall Street Journal more closely complement readers' perceptions of their brand, and helped demonstrate that NEC Technologies' monitors and other hardware were not really "peripherals," but keys to users realizing their own creativity through computers.
Prior to Hill, Holliday, David was the key strategist at Bozell Worldwide in New York where he worked with leaders of nearly every island in The Bahamas to create a consensus about Tourism that helped re-elect the reform government and change US perceptions of the Island. He also spearheaded Merrill Lynch's efforts to reposition itself internationally: in Europe, the Pacific Rim, and the U.S.; and worked with Mass Mutual and The New York Times on their new advertising campaigns.
David's previous experience as a strategic planner includes the Staples, TCG, and Little Caesar's accounts at Cliff Freeman and Partners, where he worked with Chuck Kushell on repositioning Prodigy in 1995. He also introduced databased planning techniques to clients of Saatchi & Saatchi, including Northwest Airlines, British Airways, Paine Webber, General Mills and Proctor & Gamble.
Before Saatchi, David was the planning director at Ogilvy & Mather responsible for AT&T, HCA, and Hershey Foods, when he did the planning behind the 12-year "There's no wrong way to eat a Reese" campaign.
David reported for newspapers in Delaware and New Jersey before graduating Phi Beta Kappa from Columbia University. He then passed his PhD exams at Berkeley and taught English at UCLA and Hofstra, before earning his certificate in Business Administration from Wharton in 1982.
David and his wife are also busy raising a teenage boy and girl in Princeton, New Jersey.