After graduating from Eastern Michigan University, Bill has spent over 30 years in automotive advertising. He began as an account executive at Kenyon & Eckhardt in Detroit and rose through the ranks at advertising agencies to ultimately serve, in 1988, as Executive Vice President, Managing Director of the Orange County office of Foote, Cone & Belding. Throughout the years, Bill?s skills were honed working with clients like Lincoln-Mercury, Ford, Motorcraft, Autolite, Datsun, Mazda and Men?s Health. His prior experience also included over 11 years at the old RPA Needham Harper Worldwide/Los Angeles where as Senior Vice President, Group Account Director, he ran the Honda and Yokohama Tire Corporation accounts. Bill returned to RPA in 1996, and was elected an EVP with management responsibility on Honda, Acura and WellPoint Health Network, as well as the agency's account planning department, its interactive division, direct and event marketing operation and Orange County agency, Open Minds. He sits on RPA?s of Directors, is active in the World Presidents' Organization, is an EVP with the Los Angeles Music Center Fraternity of Friends and is a past board member of the American Advertising Federation.