Tim Godsall

Tim Godsall’s work is often noted for its refreshing change of pace and character-driven approach. Upon graduation from the University of Toronto, Tim entered into the publishing world as a fact-checker and writer at Spy magazine, the irreverent monthly that cast a critical eye on New York’s high society. He then transitioned to agency life, working as a writer and creative director primarily at Kirshenbaum, Bond & Partners in New York, before starting to direct commercials.
One of the most awarded commercial directors in the industry, Tim’s comedic spots for brands such as Nike, Old Spice, KFC, FedEx, HBO, Amour, Altoids, Xbox, The Guardian, Starburst, T-Mobile and others resonate as much for the painfully relatable scenarios they depict as for the laugh-out-loud responses they evoke. Tim’s work for Southern Comfort, Axe and ESPN has been lauded with top awards from Cannes Lions, The One Show, AICP, Clio, D&AD, the International Andy Awards, The Art Directors Club, the London International Awards, and more. Tim was also nominated for a DGA Award for outstanding achievement in commercials for his notable DirecTV, Hyundai and HBO campaigns in 2010. Though his narratives often induce laughter, Tim has no problem packing an emotional wallop when needed. His moving “Polar Bears” commercial for the Environmental Defense Fund was lauded with awards at AICP and Cannes.
A director deeply rooted in storytelling, Tim’s spots weave a complete story arc; between setup and payoff lies that moment of quiet anticipation. Tim’s feel for performance, intuitive casting and visual style has been acknowledged by top agencies including Wieden+Kennedy, CP+B and BBDO, who regularly turn to the director to execute on their top creative briefs. 

Tim Godsall’s work is often noted for its refreshing change of pace and character-driven approach. Upon graduation from the University of Toronto, Tim entered into the publishing world as a fact-checker and writer at Spy magazine, the irreverent monthly that cast a critical eye on New York’s high society. He then transitioned to agency life, working as a writer and creative director primarily at Kirshenbaum, Bond & Partners in New York, before starting to direct commercials.
One of the most awarded commercial directors in the industry, Tim’s comedic spots for brands such as Nike, Old Spice, KFC, FedEx, HBO, Amour, Altoids, Xbox, The Guardian, Starburst, T-Mobile and others resonate as much for the painfully relatable scenarios they depict as for the laugh-out-loud responses they evoke. Tim’s work for Southern Comfort, Axe and ESPN has been lauded with top awards from Cannes Lions, The One Show, AICP, Clio, D&AD, the International Andy Awards, The Art Directors Club, the London International Awards, and more. Tim was also nominated for a DGA Award for outstanding achievement in commercials for his notable DirecTV, Hyundai and HBO campaigns in 2010. Though his narratives often induce laughter, Tim has no problem packing an emotional wallop when needed. His moving “Polar Bears” commercial for the Environmental Defense Fund was lauded with awards at AICP and Cannes.
A director deeply rooted in storytelling, Tim’s spots weave a complete story arc; between setup and payoff lies that moment of quiet anticipation. Tim’s feel for performance, intuitive casting and visual style has been acknowledged by top agencies including Wieden+Kennedy, CP+B and BBDO, who regularly turn to the director to execute on their top creative briefs.