Tait Martin

Dr. Tait Martin has worked with communication and behavioral research from several points of view, working as a university instructor and researcher, organizational consultant/trainer and public relations practitioner during his 15 years in communications. Specifically, Tait has facilitated research and training with hundreds of client groups ranging from government and higher education institutions to nonprofit and corporate organizations.

Tait ensures that the M4C approach - whether it?s organizational research, training, product improvements, advertising or outreach - holds tightly to our behavioral-based approach. Widely cited in both academic and applied research circles, Tait holds a Ph.D. in Communication Theory and Research (emphasis in persuasion and cognitive processing) from Florida State University, as well as a Masters in Organizational and Interpersonal Communication from the University of Louisiana.