Musician/composer Jeff Koz is the driving force behind all of HUM's related companies. A multi-instrumentalist who broke into sound-for-picture by scoring B horror movies, Koz founded HUM in 1996, wisely locating the company in what has become Santa Monica, Calif.'s, thriving media and post-production district.
Koz acknowledges a definite trend toward very ?music-conscious? directors. ?There's definitely increased awareness about how powerful a role music plays in marketing your project,? he says. ?Whether it's television, a film or a commercial, you have to get an identity across quickly. What we do is help people achieve that goal through music.?