Alice Huntley

Growing the value of BBC content brands and branded services in Europe, Asia, Africa & Latin America, primarily via digital innovation. Leading business development and growth initiatives. Championing a mobile-first growth strategy, responsible for consumer proposition development of OTT & SVOD products and childrens' interactive propositions, applying consumer-first thinking to help a b2b business operate more b2b2c.

Developing powerful brand ideas and behavioural change strategies for major brands across retail, media, automobile, humanitarian, and government

Strategic leadership of long-term accounts including BBC, M&S, Land Rover, Home Office, Oxfam and Royal British Legion

Proven ability to deliver effective strategies: Home Office Acquisitive Crime campaign reduced the cost of crime to the UK by £189m (IPA Effectiveness and APG Gold winner)