National Geographic - "Bad Romance"

McCann Worldgroup

McCann Worldgroup New York, United States

Awards

5990

Brand: National Geographic
Country: United States

Advertiser: National Geographic

Title	Bad Romance
Brief	At the Super Bowl, Lady Gaga closed her half time set with “Bad Romance.” Seconds later, in the first commercial of the break, Geoffrey Rush as Einstein played his rendition of the same song on his violin. A high impact way of promoting National Geographic’s new drama about the theoretical physicist, aptly titled “Genius". As soon as Lady Gaga had dropped the mic after her half-time performance at the Super Bowl, actor Geoffrey Rush - starring as Einstein in the new Nat Geo series Genius - took up his violin to play a cheeky cover of "Bad Romance".
Agency	McCann Worldgroup
Campaign	Bad Romance
Advertiser	National Geographic
Brand	National Geographic
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Television
Chief Creative Officer	E..c S...er Subscribers Only
Chief Creative Officer	..m M...hy Subscribers Only
Chief Creative Officer	S..n B...n Subscribers Only
Art Director	J...n Le......son Subscribers Only
Chief Production Officer	N...y A...am Subscribers Only
Business Affairs Coordinator	Da....le K..n Subscribers Only
Executive Music Director	E..c J....on Subscribers Only
Global Account Director	..b R...ey Subscribers Only
Account Director	Je....er P...to Subscribers Only
Account Executive	P....ck G...er Subscribers Only