My Latest Work
SEE ALL WORKKool King
King ou Double
JOYEUX NOËL SULLYVAN
VALENTINE'S CUP (french)
About me
Extensive and successful Marketing, Communication and Business Development experience, in best-in-class FMCG and Media companies. Building strong brands for various targets. Developping innovative products, services... and now, transfering skills into QSR market.
Specialties: Brand Management, Marketing Strategy, Product development, Communication Strategy, Media planning, digital strategy (editorial, acquisition, CRM), PR, category management, Promotion
Sector Experience
Awards
- 2018 Grand Prix des Stratégies Digitales
- 2018 Prix Club des Directeurs Artistiques (Club des DA)
- 2018 EFFIE France
- 2013 Golden Award of Montreux
- 2013 The Mobius Advertising Awards
- 2013 Epica Awards
- 2013 CRESTA
- 2013 Grand Prix Stratégies de la Publicité
- 2013 Kinsale Shark Advertising Festival
- 2012 Cristal Media & ADvertising Summit
- 2012 Grand Prix de la Publicité Presse Magazine
- 2012 Eurobest
- 2012 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2012 Promax&BDA Europe
- 2011 The New York Festivals Advertising Awards
- 2010 Cannes Lions International Festival of Creativity
- 2010 ANDY Awards
- 2010 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2010 The One Show
- 2010 CLIO Awards
- 2010 Art Directors Club of Europe
- 2010 LIA
- 2010 AICP Show
- 2010 D&AD Awards
- 2006 The Golden Drum Awards
My Work
SEE ALL WORKVALENTINE'S CUP
- BRAND:
- Burger King
- AGENCY:
- Buzzman
Discovery of fire
- BRAND:
- Burger King
- AGENCY:
- Buzzman
Uptight
- BRAND:
- Canal +
- AGENCY:
- BETC Paris
Teddy Bear
- BRAND:
- Canal +
- AGENCY:
- BETC Paris
Trainee
- BRAND:
- Canal +
- AGENCY:
- BETC Paris
Cougar
- BRAND:
- Canal +
- AGENCY:
- BETC Paris
Positions
Chief Marketing Officer
BURGER KING FRANCE
April 2016 - Present (8 years 9 months)
To build Burger King's brand and business in France.
Marketing, Communication and New Business Director
L'Equipe
April 2013 - March 2016 (2 years 11 months)
To transform L'Equipe business model by digitalizing and diversifying income sources and stabilizing Print activitiesMain results: digital subscribers multiplied by 10, websites and apps audience : +40%, launch of sport accessories Market Place (beg 2016), launch of new tabloïd newspaper L'Equipe (sales increase by17%).
Brand and Communication Director - CANAL+, CANALSAT, CANALPLAY
Canal+
August 1996 - March 2013 (16 years 7 months)
To increase subscribers portfolio, by strengthening brands positionning and attractiveness, implementing multicanale acquisition strategy, impactful advertising campaigns (on and off line) and efficient promotional offers.Main results: digital acquisition increased 15pts, 2013 Eurobest advertiser of the year, 11 golden Lion in Cannes, launch Canalplay: 100k subs within 6 months.
6 of August
- BRAND:
- Canal +
- AGENCY:
- BETC Paris
Marketing Strategy, Product Development, International coordination for many Toys brands.
Product Manager
L'Oréal
April 1986 - April 1989 (3 years)
Marketing Strategy, Product development, Advertising, Category Management
Sales Representative
Procter & Gamble
January 1985 - April 1986 (1 year 3 months)
Sales and Mechandising in hypermarkets for FMCG products
