My Latest Work
SEE ALL WORKWWF Save What You See
The New House Of Communication (Board)
Long COVID Mode
Hoffmann Mineral Design
About me
This profile was created because Matthias Harbeck has been referenced on AdForum.
Sector Experience
- Environmental & Animal Issues
- Advertising Agencies
- Disease Awareness, Support Groups & Associations
- Chemicals & By-products, Metallurgy
- Drugstores, Specialty Stores
- Sports Teams, Sports Events
- Banking & Financial Services, Investments, Stock Brokers
- Health & Pharmaceutical Products
- Institutional/Public Interest/Non-Profit Org.
- Industry
- Toys & Games
- Hospitals, Healthcare facilities & Medical Services
- Others
- Department Stores, Supermarkets
- Insurance
- Destinations (Countries & Places)
- Food
- TV/Radio Programs & Stations
- Animal Rights/Safety/Adoption
- Compact & Small Cars
- Retail, Distribution & Restaurants
- Charities, Foundations, Volunteers
- Sportswear
- OTC Medicines (Pain Relievers, Cold & Flu, ...)
- Apparel, Fashion & Footwear
- Automotive
- Restaurants & Fast Food
- Home Furniture
- Newspapers, Magazines, Books
- Anti-Drug/Alcohol/Tobacco Message
- Stationery & Office Supplies
- Motorcycles
- Human Rights
- Cameras & Video Cameras
- Cars
- Hairdressers, Beauty Salons, Cosmetic Services
Awards
- 2024 Art Directors Club of Europe
- 2024 The Webby Awards
- 2024 The New York Festivals Advertising Awards
- 2024 CLIO Health
- 2024 CRESTA
- 2024 New York Festivals Health
- 2024 Epica Awards
- 2024 LIA
- 2023 Cannes Lions International Festival of Creativity
- 2023 Golden Award of Montreux
- 2022 CLIO Awards
- 2022 The LOVIE Awards
- 2021 Eurobest
- 2021 ADC Annual Awards
- 2021 ANDY Awards
- 2021 D&AD Awards
- 2021 The One Show
- 2019 The One Club
- 2019 The Golden Drum Awards
- 2018 CRISTAL AWARDS
- 2017 MAD STARS
- 2017 Cristal Media & ADvertising Summit
- 2016 Dubai Lynx International Festival of Creativity
- 2016 PIAF
- 2011 ACT Responsible Tributes
- 2005 Art Directors Club Für Deutschland Wettbewerb / ADC-Wettbewerb
People I worked with
Alexander Schill
Global Chief Creative Officer & Partner
Serviceplan Group
Hans-Peter Sporer
Executive Creative Director
thjnk München
Michael Lux
Art Director
Serviceplan Group
Luitgard Hagl
Managing Creative Director et Agency Lead
Jung von Matt/Limmat Werbeagentur AG
Lorenz Langgartner
Creative Director
Serviceplan Group, Munich
My Work
SEE ALL WORKThe life-saving receipt
- BRAND:
- PENNY
- AGENCY:
- Serviceplan Group
Not staying home Ad
- BRAND:
- NGO for Cancer Aid
- AGENCY:
- Serviceplan Germany
A Bank for All of Us
- BRAND:
- Varo
- AGENCY:
- Serviceplan Americas
Dot Go. The First Customizable Object Recognition App For The Visually Impaired
- BRAND:
- Dot Incorporation
- AGENCY:
- Serviceplan Group
Say it loud. Make a difference.
- BRAND:
- Laut gegen Nazis
- AGENCY:
- Serviceplan Group
Meltdown Flags
- BRAND:
- METER Group
- AGENCY:
- Serviceplan Group
Foreigners in!
- BRAND:
- Laut gegen Nazis
- AGENCY:
- Serviceplan Group
No right wing aggression/force!
- BRAND:
- Laut gegen Nazis
- AGENCY:
- Serviceplan Group
Positions
Creative Director
House of Communication Hamburg
Hamburg, Germany
January 2008 - Present (17 years)
Directeur de création
Springer & Jacoby Germany
Hamburg, Germany
Underwater Case
- BRAND:
- Olympus
- AGENCY:
- Springer & Jacoby Germany
Coke Can
- BRAND:
- Smart
- AGENCY:
- Springer & Jacoby Germany
On Rails
- BRAND:
- Smart
- AGENCY:
- Springer & Jacoby Germany
The New House Of Communication (Board)
- BRAND:
- Serviceplan
- AGENCY:
- Serviceplan Group
Hoffmann Mineral Design
- BRAND:
- Hoffmann Mineral
- AGENCY:
- Serviceplan Group
The life-saving receipt
- BRAND:
- PENNY
- AGENCY:
- Serviceplan Group
Say it loud. Make a difference.
- BRAND:
- Laut gegen Nazis
- AGENCY:
- Serviceplan Group
Meltdown Flags
- BRAND:
- METER Group
- AGENCY:
- Serviceplan Group
Foreigners in!
- BRAND:
- Laut gegen Nazis
- AGENCY:
- Serviceplan Group
No right wing aggression/force!
- BRAND:
- Laut gegen Nazis
- AGENCY:
- Serviceplan Group
More tolerance!
- BRAND:
- Laut gegen Nazis
- AGENCY:
- Serviceplan Group
Racist!
- BRAND:
- Laut gegen Nazis
- AGENCY:
- Serviceplan Group
Nazis out!
- BRAND:
- Laut gegen Nazis
- AGENCY:
- Serviceplan Group
Build with the Force
- BRAND:
- LEGO
- AGENCY:
- Serviceplan Group
When life shows you a wall
- BRAND:
- Schön Klinik SE
- AGENCY:
- Serviceplan Group
Meltdown Flag (India)
- BRAND:
- Meter Group
- AGENCY:
- Serviceplan Group
Meltdown Flag (United States)
- BRAND:
- Meter Group
- AGENCY:
- Serviceplan Group
- 2023 LIA
- 2023 Cannes Lions International Festival of Creativity
- 2023 Art Directors Club of Europe
- 2023 CRESTA
- 2023 Golden Award of Montreux
- 2022 The New York Festivals Advertising Awards
- 2022 The Webby Awards
- 2022 The LOVIE Awards
- 2022 CLIO Health
- 2021 Epica Awards
- 2021 Eurobest
- 2021 ADC Annual Awards
- 2021 ANDY Awards
- 2021 CLIO Awards
- 2021 D&AD Awards
- 2021 The One Show
- 2019 The One Club
- 2018 CRISTAL AWARDS
- 2017 MAD STARS
- 2017 Cristal Media & ADvertising Summit
- 2016 PIAF
- 2016 The Golden Drum Awards
- 2011 ACT Responsible Tributes
Directeur de la création
Serviceplan Campaign X
München, Germany
You Are Not Alone
- BRAND:
- R+V Versicherung
- AGENCY:
- Serviceplan Campaign X
Adoptify
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Adoptify (120s)
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Adoptify (56s)
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Poppies
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Moshi
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Milow
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Gloria
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Ray
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Moshi loves classic
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Puppies love Pop
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Ray loves Electro
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Directeur de la création
House of Communication Vienna
Vienna, Austria
Hans
- BRAND:
- Headhunter
- AGENCY:
- Philipp und Keuntje GmbH