Adrian has an innate sense of what is contemporary with the ability to exhibit authenticity and emotion in his work. His background in photography and motion graphics also gives him an edge that sets his directing style apart.
His work is favoured by creative directors as he brings a youthfulness to his reel that is in constant demand – he has worked with various brands such as Liberty, Cell C, McDonald’s, FNB, Chicken Licken and BMW.
Adrian goes to extraordinary lengths, pushing himself and those on set to create work that not only stands out but which delivers a strong message. His recent spots for Liberty are a great example; using special techniques to tell two different stories in a unique way – one of which required flying in a two tonnes rig from Los Angeles.
His work has scooped multiple awards and has been featured on bestadsontv, adsoftheworld and shots.