João Livi

Chief Operating Officer, Chief Creative Officer at Talent

São Paulo, Brazil

My Latest Work

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To Be

Business

Universo

Burned Pencil

About me

João is a creative guy and as a former student of economics, he also has a deep interest in businesses.

He worked for both Brazilian and international big brands such as Nintendo, Toshiba, Santander, Ipiranga Gas Stations, Sony, Itau, Nestlé and Sadia.

He joined Talent in 2000 as a Copywriter, coming from F/Nazca Saatchi & Saatchi which is now a member of Publicis Groupe.

Author or co-author of several iconic campaigns in Brazil, João leads a team with 5 Creative Directors and 13 creative teams.

He has been elected best Brazilian Creative Person in 2012, he won Brazil's Advertising Professionals' Award for Creative Contribution 2013 and has been juror at The Cannes Lions twice.

Throughout his career, he won many awards at the Cannes Lions Festival, including 15 Lions and 1 Grand Prix.