About me
I am a freelance new business and marketing consultant available for hire. Creds / RFI writing / designing, pitch doctor, mentoring new business teams, prepping for chemistry meetings / pitches - you name it. If it's related to growth or profile raising I can probably assist you.
Prior to going out on my own, I was the Chief Growth Officer at Cheil, responsible for business growth across Europe with a specific focus on the UK market. I was also part of the new management team helping drive transformation across Cheil. Winning Etihad Airways global account off M&C Saatchi (without a pitch) in December 2016 was testament to this.
Before joining Cheil, I was Chief Marketing Officer at Grey for seven years where I earned a reputation for driving new business after landing 68 accounts during my tenure. During my time at Grey, the agency became a force to be reckoned with, winning accounts such as GSK, Vodafone UK, HSBC, and Ribena globally and becoming the most effective and creative agency in the country, winning IPA Effectiveness Agency of the Year, Adweek's global Agency of the Year and getting named D&AD's most awarded agency in the UK. After becoming Campaign's Network of the Year, Agency of the Year runner up and scoring an excellent 8 in Campaign's School Report three years in a row, this is how Campaign described Grey's turnaround during my time there: "With lots of money coming in and tremendous creative work going out, Grey has completed a remarkable transformation many in the industry thought unimaginable only a few years ago.”
I’m also Campaign and IPA Women of Tomorrow Finalist, a member of WACL, I am on the Board for the Marketing Agencies Association and head their New Business Group , I sit on the IPA New Business Group and feature in Campaign's A-List.
Skills
- Marketing Communications
- Digital Marketing
- Integrated Marketing
- Advertising
- Digital Strategy
- New Business Development
- Marketing
- Management
- Marketing Strategy
- B2B Marketing
- Brand Development
- Marketing Management
- B2B
- Online Advertising
- Strategy
- Public Relations
- Social Media
- Social Media Marketing
- Digital Media
- Direct Marketing
- Business Development
- Customer Insight
- Brand Architecture
- Relationship Marketing
- Creative Strategy
- Mobile Marketing
- Brand Management
- Creative Direction
- Media Planning
Talent you might be interested in
Positions
Chief Growth Officer - UK & Europe
Chief Marketing Officer
New Business & Marketing Director
PR & Marketing Director for GREY London & The Social Partners
Over the past four years Grey has transformed its business performance and creative output making it one of London’s most dynamic and fastest growing agencies. Our strategy for change has been our culture – we call it OPEN. Open is about creating an environment that is creatively stimulating and personally rewarding - and the best way to create fantastic creative solutions and happy clients. It's been the engine behind our new business success which has seen us nearly double in size and win 17 accounts over the past two years including Greene King, Lucozade, News International, Brother, Vodafone and Sony. Other blue–chip clients include Pantene, The British Heart Foundation, Boss Fragrances, Sensodyne, Allianz and Pringles. The next step is to secure a top class retail partner.
