About me
Rich Guest is the President of Tribal’s US operations. Prior to his current role, Rich was Managing Director of the award-winning, New York office of Tribal Worldwide. In that capacity he oversaw the work of more than 85 employees on accounts including Diageo, Johnson & Johnson, Hiscox, H&R Block, Merck, NBCUniversal, Novartis AG, and Solvay Pharmaceuticals. During Rich’s tenure the office more than doubled in size.
My Work
SEE ALL WORKExclusive the Rainbow Announcement
- BRAND:
- Skittles
- AGENCY:
- DDB Chicago
Fresh Air
- BRAND:
- MilkyWay
- AGENCY:
- DDB Worldwide
Exclusive the Rainbow case study
- BRAND:
- Skittles
- AGENCY:
- DDB Chicago
Positions
Global Business Director - Mars, Inc.
New York, United States
November 2016 - Present (8 years)
Global responsibility for DDB Group's relationship with Mars, Inc. including P&L management as well as oversight of offices including -- among others -- adam+eve/DDB, DDB Chicago, DDB Guangzhou, DDBmudra, and Tribal New York.
President, North America
New York, United States
October 2014 - Present (10 years 1 month)
P&L responsibility for North American offices -- recently named one of the Top 3 Digital Agencies that "clients most want to work with" by Advertiser Perceptions. Oversee key client relationships -- including 3 Musketeers, IAMs, and Pfizer Consumer Healthcare -- consulting directly with senior marketers.
Global Digital Director - Mars, Inc.
New York, United States
September 2014 - November 2016 (2 years 2 months)
Partnered with the Global Chief Marketing Officers at Mars, Inc., as well as the marketing leadership of its individual business segments, to help define programs that could future proof the marketing function, drive improved (near-term) digital marketing execution, & increase the digital IQ of Mars' associates.
President, U.S. Operations
New York, United States
November 2009 - September 2014 (4 years 10 months)
Maintained P&L responsibility for the agency's US office network as well as oversight of, and consultation with, key clients including Alcon Vision Care (CIBA Vision), H&R Block, PepsiCo (Quaker Oats), Pfizer Consumer Healthcare (Advil, Thermacare, Centrum, Robitussin), and The Lunchbox Fund. During this time Agency was named to the FWA Hall of Fame & won Agency of the Year recognition from the Webby Awards.
Managing Director, New York Office
New York, United States
November 2006 - November 2009 (3 years)
Managed a staff of 85+ and led client relationships including Diageo (Bailey's, Guinness, Jose Cuervo, Smirnoff), Johnson & Johnson (AVEENO, Clean & Clear, Neutrogena, RoC), Hiscox, H&R Block, Merck, NBCUniversal (Syfy), Novartis AG (Benefiber, Lamisil), Philips, Solvay Pharmaceuticals (Androgel), and Wyeth Consumer Healthcare (Advil).
Director, Client Service and Development - New York
New York, United States
August 2006 - November 2006 (3 months)
Client experience included Johnson & Johnson (Clean & Clear, Neutrogena), Jose Cuervo International, and Philips.
Director, Client Development
New York, United States
December 2005 - August 2006 (8 months)
Client experience included Luxottica Group (Lenscrafters), Morton Salt, Northwestern Mutual, as well as R.W. Baird.
Account Management and Strategy
New York, United States
September 2004 - December 2005 (1 year 3 months)
Client experience included DELL and Anheuser-Busch.
Associate Marketing Manager
comScore, Inc.
September 2003 - September 2004 (1 year)
Client experience included McDonald's and Ronald McDonald House Charities.
Exclusive the Rainbow Announcement
- BRAND:
- Skittles
- AGENCY:
- DDB Chicago
Exclusive the Rainbow case study
- BRAND:
- Skittles
- AGENCY:
- DDB Chicago
Account Management
New York, United States
January 2000 - June 2002 (2 years 5 months)
Client experience included McDonald's, Ronald McDonald House Charities, Microsoft, Qwest, and Universal Studios.
Client experience included Ford Motor Company, Ford - Car Division, and Ford - SUV Division.
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See fewer positions
Education
Senior Management, Graduate, and Post Graduate Programs
2010 - 2014 (4 years)
Established in conjunction with Harvard School of Business (HBS) faculty members, Omnicom University is considered one of the pr
M.B.A.y Marketing, Organizational Structure
2001 - 2004 (3 years)
1 – 2004
