Sandrine Huijgen (Le Goff)

Sandrine Huijgen Le Goff has worked for big international clients such as Philips and Heineken. Until 2014 she was Global Communication Director at Heineken and led the new Heineken global brand strategy development. Together with WK Amsterdam, she co-created the global communication campaign Legends, with the Entrance, the Date, the Voyage and Dropped, The Odyssey, Legendary Posters, as well as led Heineken Bond campaigns, the Express (for Skyfall) and The Chase (for Spectre). In August 2014, Sandrine left the safe client shores to reinvent what she had learned. She took the unlikely jump from client to creative and joined Jessica Kersten, forming the new creative team of Cloudfactory.

Together with their other partner, Sandeep Chawla, they have worked on making the small creative studio a new player in the Amsterdam creativity scene. Today Cloudfactory lives by the strong beliefs that brought these people from bigger multi-nationals and agencies together to try a new way of developing creative ideas for big and small brands. They co-create with clients, craft early in the process with great craftsmen, encourage their clients to embrace story-doing instead of just creating a TV ad, and strive towards creativity for good, having had a few stabs at feminism, the environment, sustainable fashion and banking the unbanked. Cloudfactory is the lead agency of Strongbow worldwide, and has co-created several campaigns with Heineken brand and HEINEKEN company, adidas, and Booking.com.