Colin Mitchell

Colin has joint responsibility for managing VMG’s advertising and marketing division, Virtue. At the group level he innovates new ways for brands to market from inside culture, collaborating with Vice properties. Prior to this, Colin founded a marketing consultancy PLTFRMR, acquired by VICE. Before that, he was SVP, Global Marketing at McDonald’s, overseeing all marketing and reporting to the CEO. Colin has also had a long career in advertising, culminating in being Global Head of Planning for Ogilvy and a member of its operating board, in the years when it was consistently awarded Cannes Lions “Network of the Year “and Effies “Most Effective Network”.

Colin is Worldwide Head of Planning. He joined Ogilvy in 1999 as the Group Planning Director on IBM. In 2004 he became Chief Strategy Officer for New York and then North America. In his time at Ogilvy he has worked on several of the agency’s big brand transformations, including BP and Cisco as well as Time Warner Cable, Unilever, DHL, Kaplan and many others. 
He has won two Grand Effies. Before Ogilvy, Colin worked at Cliff Freeman & Partners where he worked on the Cannes winning Budget Rent a Car and Outpost.com campaigns. He started his career at BMP (now DDB) in London as an apprentice planner.
Colin is on the board of the Advertising Education Foundation. He has written for the Harvard Business Review and The Wall Street Journal and has been profiled by Advertising Age.
Colin grew up in Scotland and now lives in Chelsea with his wife and three excessively young children.