Marc Sidelsky

Marc graduated, with Honours, in 1999 from the renowned South African School of Motion Picture Medium and Live Performance (AFDA), majoring in Scriptwriting and Directing.Within a year of leaving film school, Marc had won a Silver Loerie for his first commercial, Volkswagen ‘Informer’. The same year he was featured on the highly lauded Saatchi and Saatchi’s New Directors showcase at the 2001 Cannes Lions. This was for the spot “Pimple” for His People Ministries, which was also a finalist that year. All this, at the age of 23.Equally at home with performance work and more visually driven pieces, Marc considers himself primarily a storyteller. “As a director, my singular task is to serve the story. Technique is superfluous without narrative. My job is not to inundate a film with my own ideologies or signature styling. I need to bring a strong idea on paper, to fruition. Every story wants to be something; you have to listen to it carefully, let it be what it desires.”Marc has directed several major campaigns, both locally and abroad. Clients have included Toyota, Vodafone, Volkswagen and Pepsi.
His most recent work includes a trailer for the launch of Lauren Beukes’s new novel Broken Monsters, as well as an endearing commercial for Total.