About me
Sav Evangelou rebuilt the Digitas creative department to achieve precisely that for Snickers, Nissan, many P&G brands, Delta, Samsung and Shell, resulting in Eurobest, Revolution and Cristal award wins and shortlistings, coverage in Contagious, Campaign, new business pitch wins and agency growth. He practices integration on shared accounts with TBWA, Saatchi & Saatchi and Leo Burnett.
As Wunderman's Group Creative Director, Sav created award winning integrated, online, digital outdoor and red button TV campaigns for Motorola, adidas, Microsoft and Land Rover and also led integrated pitch wins for Orange and Land Rover. Highlights: broadcast of a viral on BBC 1 and Sky and the creation of a global community for adidas.
As a founder of RKCR / Y&R Team Land Rover, he led all digital integrated creative resulting in business changing award winning campaigns and was also responsible for the digital creative of the RKCR BBC pitch win.
Sav Evangelou steered Wunderman to 24 awards and finalist places in 2 years including DMA, Echo, NMA and Campaign Digital wins through his non-matching luggage integrated approach.
A co-founder of Networx, Sav created the world’s first hsbc.com and topgear.com. A pioneer of brand content, he was in the original team to conceive and launch the BBC’s first online sports brand which was at the forefront of participatory realtime content. So compelling as commercial brand content, government forced it to be given to public service. As Creative and Content Director, Sav also created commercial web and ground breaking interactive TV including the first radiotimes.com and topofthepops.com. Clients included KLM, Ford, Reuters, RHS.
Skills
- Integrated Marketing
- Creative Direction
- Digital Media
- Creative Strategy
- Digital Marketing
- Digital Strategy
- Advertising
- Interactive Advertising
- Art Direction
- Online Advertising
- Interactive Marketing
- Concept Development
- Direct Marketing
- Experience Design
- Brand Development
- Brand Management
- Mobile Marketing
- Email Marketing
- Outdoor Advertising
- User Experience
- Content Strategy
- Branding & Identity
- Direct Mail
- Relationship Marketing
- Online Marketing
- SEO
- Brand Architecture
- Viral Marketing
- Corporate Branding
- Corporate Identity
- User Interface Design
- Typography
- Interactive Media
- Social Media Marketing
- Interactive Creative...
- Mobile Design
- User Experience Design
- Creative Services
- Digital Production
- Marketing Strategy
Sector Experience
My Work
SEE ALL WORKPositions
Executive Creative Director
In two years, I have taken TMS into new territory:
• Integrated advertising for McDonald’s and Carlsberg.
• From a standing start, took TMS into content and social.
• Appointed Carlsberg’s social media agency.
• Became the first agency to place McDonald’s UK on Twitter.
• Pitched and won Sainsbury’s creating the World Cup Come Together campaign.
• Pitched and won a roster place for Red Bull social media.
TMS is now an award winning agency (7 awards, 4 finalists). On Carlsberg, eConsultancy said, “Probably the best content strategy in 2015”.
Reshaped TMS culture and processes to focus on insight driven channel neutral brand centric campaigns, which has taken TMS away from its activation heritage into a broader brand and platform idea agency.
Restructured the 60 strong creative department to support the above approach including the creation of the award winning content and social media 'Newsroom'.
