About me
More than 25 years working to influence Consumers decisions and building Brand Image for many leading brands/companies of various fields (Banking, Consumer good & services as BBVA,Telefónica/ Movistar, Coca-Cola, Procter & Gamble, Iberdrola, Mars, Lego, Estee Lauder...).
During my career I have had the opportunity to work directly with some of the most prestigious professionals in this domain.
Sector Experience
My Work
SEE ALL WORKMaking Of We're Going to Surprise You
- BRAND:
- Movistar
- AGENCY:
- DDB Madrid
We're Going to Surprise You
- BRAND:
- Movistar
- AGENCY:
- DDB Madrid
Positions
Directora General de la Oficina de Madrid
Madrid, Spain
December 2012 - Present (11 years 11 months)
Directora de la Oficina de Madrid, y miembro del comité de dirección, reportando al Presidente y CEO.
Making Of We're Going to Surprise You
- BRAND:
- Movistar
- AGENCY:
- DDB Madrid
We're Going to Surprise You
- BRAND:
- Movistar
- AGENCY:
- DDB Madrid
Reporting to the CEO.
8 years managing Telefónica/ Movistar, the largest Spanish Advertiser over the last 8 years, leading an Integrated team of 29 FTE's.
Along with the Creative Executive Director & the Head of Planning, I define the Communication Strategy, supervise all the different disciplines (ATL, CRM, Online & Social campaigns), push for proactivity and take care of the Client profitability.
8 years managing Telefónica/ Movistar, the largest Spanish Advertiser over the last 8 years, leading an Integrated team of 29 FTE's.
Along with the Creative Executive Director & the Head of Planning, I define the Communication Strategy, supervise all the different disciplines (ATL, CRM, Online & Social campaigns), push for proactivity and take care of the Client profitability.
Making Of We're Going to Surprise You
- BRAND:
- Movistar
- AGENCY:
- DDB Madrid
We're Going to Surprise You
- BRAND:
- Movistar
- AGENCY:
- DDB Madrid
Directora de Cuentas
DARCY MASIUS BENTON & BOWLES
1991 - 2004 (13 years)
Account Director for:
Coca-Cola
Procter &Gamble
Iberdrola, n1 Energy Company in Spain
Turismo de Andalucía
others
Coca-Cola
Procter &Gamble
Iberdrola, n1 Energy Company in Spain
Turismo de Andalucía
others
Supervisora de Cuentas
BSB/TED BATES
1986 - 1990 (4 years)
Account supervisor for:
Mars: the world's leading confectionary & petcare company ( Mars, M&M's, Twix, Pedigree and Whiskas.
Lego: the world's fifth largest manufacturer of Toys, and the largest Construction toys.
Estée Lauder, Clinique and Aramis.
Mars: the world's leading confectionary & petcare company ( Mars, M&M's, Twix, Pedigree and Whiskas.
Lego: the world's fifth largest manufacturer of Toys, and the largest Construction toys.
Estée Lauder, Clinique and Aramis.
