My Latest Work
SEE ALL WORKThe Boxer
Dani
My Smile is My Superpower
A Million Logos (Board)
About me
With a 30-year career in advertising, what Fred always feared was to settle into a comfort zone.
Throughout these years he has worked in distinct markets such as Lisbon, London, São Paulo, New York and Boston. From a copywriter to a creative leader, from a marketing manager to a co-founder of a startup, he has always sought a place where he could work with brands he loves, and with people he admires.
He has collected more than 40 Cannes Lions for brands like Coca-Cola, Sprite, Unicef, Motorola, Forbes, Hellman's and Fiat, among other awards like D&AD, Webbys, LIA, One Show and Clio.
He has been a jury in the most recognized advertising festivals, such as Cannes, One Show, D&AD and, in 2015, he was named one of the '30 most creative people in advertising by Business Insider.
Sector Experience
- Toothpaste
- Cleaning Products, Soaps, Detergents
- Oral Hygiene
- Pet Food, Pet Care Products & Services
- Institutional/Public Interest/Non-Profit Org.
- Animal Rights/Safety/Adoption
- Cameras & Video Cameras
- Public Safety, Health & Hygiene
- Others
- Soft Drinks, Tonics
- Charities, Foundations, Volunteers
- Road Safety
- Mayonnaise, Ketchup, Mustards
- Non-Alcoholic
- Newspapers, Magazines, Books
- TV/Radio Programs & Stations
Awards
- 2024 Cannes Lions International Festival of Creativity
- 2024 MAD STARS
- 2024 CLIO Awards
- 2024 D&AD Awards
- 2024 LIA
- 2024 Spikes Asia
- 2022 CLIO Health
- 2021 CRESTA
- 2021 The One Show
- 2021 Grand Prix Stratégies de la Publicité
- 2020 AdForum Business Creative Report
- 2015 Kinsale Shark Advertising Festival
- 2015 Cristal Media & ADvertising Summit
- 2012 Communicator Awards
My Work
SEE ALL WORKSmiles Everywhere
- BRAND:
- Colgate
- AGENCY:
- VML Brazil
Poochini: A Love Story
- BRAND:
- Hill's Pet
- AGENCY:
- Red Fuse Communications
Vietnam
- BRAND:
- Brazilian Red Cross
- AGENCY:
- Arnold
Old Couple
- BRAND:
- Colgate
- AGENCY:
- Red Fuse VMLY&R
Women
- BRAND:
- Colgate
- AGENCY:
- Red Fuse VMLY&R
Nurses
- BRAND:
- Colgate
- AGENCY:
- Red Fuse VMLY&R
Children
- BRAND:
- Colgate
- AGENCY:
- Red Fuse VMLY&R
Marriage
- BRAND:
- Colgate
- AGENCY:
- Red Fuse VMLY&R
Positions
Global Chief Creative Officer, Colgate-Palmolive
New York, United States
September 2019 - Present (5 years 2 months)
Clients: Samsung, SKY, Fiat, Jeep, Nivea, Banco do Brasil, Sadia, Comfort.
Executive Creative Director
Boston, United States
March 2018 - September 2019 (1 year 6 months)
Clients: Barclays, PUR, Carl's Jr., Purdue Global, Hilton
Vietnam
- BRAND:
- Brazilian Red Cross
- AGENCY:
- Arnold
Ban 3D Printed Guns
- BRAND:
- Stop Handgun Violence
- AGENCY:
- Arnold
Clients: Google, Anheuser-Busch Inbev, Nokia, NBC, Fiat Chrysler Automobiles.
Clients: NBC, Royal Caribbean.
Executive Creative Director
.
São Paulo, Brazil
2008 - 2013 (5 years)
Executive Creative Director (Sep 2010 – Aug 2013)
Clients: Coca-Cola, Motorola, Unilever, Dove, Unicef, Hellmann's, Castrol, Intimus, Huggies, Forbes.
Creative Director (Mar 2008 – Sep 2010)
Clients: Motorola, Unilever, Dove, Intimus, Huggies.
Clients: Coca-Cola, Motorola, Unilever, Dove, Unicef, Hellmann's, Castrol, Intimus, Huggies, Forbes.
Creative Director (Mar 2008 – Sep 2010)
Clients: Motorola, Unilever, Dove, Intimus, Huggies.
Karaoke Breathalyzer (English)
- BRAND:
- Bar Aurora & Boteco Ferraz
- AGENCY:
- .
Karaoke Breathalyzer (Portuguese)
- BRAND:
- Bar Aurora & Boteco Ferraz
- AGENCY:
- .
Recipe Receipt
- BRAND:
- Hellmann's
- AGENCY:
- .
Wedding
- BRAND:
- BandSports
- AGENCY:
- .
Birth
- BRAND:
- BandSports
- AGENCY:
- .
Anniversary
- BRAND:
- BandSports
- AGENCY:
- .
Ballerina
- BRAND:
- BandSports
- AGENCY:
- .
Clients: Bohemia, Itaú, Honda, Telefonica, MASP.
Freelance Senior Copywriter
London, United Kingdom
May 2007 - November 2007 (6 months)
Client: Nokia
Clients: P&G, SEAT, CTT, Sony, Staples.
Creative Director & Partner
FCB Lisbon
Lisbon, Portugal
1998 - 2002 (4 years)
Clients: Parmalat, TMN, Portugal Telecom, Diário de Notícias, Jeep, Ministério da Cultura.
Copywriter
Young & Rubicam
Portugal
1991 - 1995 (4 years)
Clients: Piaggio, RTP, Banco Espírito Santo, Telecel, Jornal Expresso, Ministério do Comércio e Turismo.
