Toby built his reputation over a decade across Wieden + Kennedy offices in London, New York and Portland.
Whilst there, he helped lead the famed “Whatever’s Comfortable” campaign for Southern Comfort and also helped relaunch the Cooper Hewitt - Smithsonian Design Museum.
Relocating to Sydney in 2015, Toby quickly made his mark as the account lead at BMF, by helpingdevelop and launch the now famous “Good Different” campaign for Aldi.
Toby now leads all of our projects at Bear and is the primary contact across new business and existing client partnerships.