About me
Keith is seasoned marketing and advertising executive with experience in leading, building and managing diverse disciplines, people and organizations.
Focus areas include: Integrated Marketing, Data Analytics, CRM and Industries (Tech, Telco, Financial Services and Energy/Utilities).
Board Positions: American Advertising Federation, Business Marketing Association and MarketingEdge
Judge: Echo, ACE, AAF/HOF
Skills
- Integrated Marketing
- Advertising
- Marketing Strategy
- CRM
- Marketing
- Digital Marketing
- B2B
- Management
- Digital Strategy
- Social Media Marketing
- Strategy
- Marketing Communications
- Online Advertising
- Direct Marketing
- Brand Development
- Public Relations
- Email Marketing
- B2B Marketing
- Social Networking
- Strategic Planning
- Lead Generation
- Online Marketing
- Sponsorship
- Financial Services
- Budgets
- Creative Strategy
- Product Marketing
- Social Media
- Event Planning
- Human Resources
- Product Launch
- Television
- Data Analysis
- Demand Generation
- Interactive Advertising
- Interactive Marketing
- Marketing Management
- New Business Development
- Project Planning
- Relationship Marketing
- Telco
- Leadership Development
- Mentoring
- Content Marketing
- Leadership
- P
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
President
gyro
July 2010 - Present (14 years 6 months)
As President of the NY office of gyro since July 2010, I've enjoyed leading and growing the agency from both a revenue and personnel perspective. We've grown 5X and are proud to have been selected by some of the world's top companies to help them with their marketing and advertising needs. We are even prouder to have helped them grow their businesses, meet and exceed their marketing goals and win some prestigious awards along the way.
gyro was named the 2016 AdAge B2B Agency of the Year and the BMA's Agency of the Year for 3 years in a row.
gyro was named the 2016 AdAge B2B Agency of the Year and the BMA's Agency of the Year for 3 years in a row.
SVP, Corporate Marketing
CA Technologies
2003 - 2010 (7 years)
Ran global corporate marketing for $4.5-$5B management software company. Managed annual budgets ranging from $20MM to $100MM. Areas of focus included:
- Global integrated advertising and media (working closely with product and field marketing)
- Custom publishing (on and off line)
- Event marketing
- Sports marketing and sponsorships
- Global integrated advertising and media (working closely with product and field marketing)
- Custom publishing (on and off line)
- Event marketing
- Sports marketing and sponsorships
Sr. Partner, Group Account Director
OgilvyOne Worldwide
1997 - 2003 (6 years)
Responsible for managing and growing some of the agency's largest accounts, with P&L responsibility of budgets ranging from $50-$200MM.
Clients included (but not limited to):
- Ameritrade - brand launch
- Motorola - product launches
- sears.com
- Shell (energy services) - brand launch
Clients included (but not limited to):
- Ameritrade - brand launch
- Motorola - product launches
- sears.com
- Shell (energy services) - brand launch
Marketing Commuications Manager
AT&T
1993 - 1995 (2 years)
DBA - Sales and Marketing
The Port Authority of NY/NJ
1991 - 1993 (2 years)
