Casey Burnett
The Burnett Collective Managing Director at The Burnett Collective
New York City, United States
About me
Casey is recognized by clients for his knowledge of the ever-changing agency landscape and is consistently sought by marketers looking to drive more integration and value from their agency roster. He has advised many leading advertisers in roster alignment and agency search, compensation, consumer experience transformation and client+agency relationship best practices, including BMW, New York Life, and INFINITI, among others. He is also a regular contributor to the ANA and AAAA agency new business committees and was recognized in AdAge’s 40 under 40.
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Positions
Managing Director
The Burnett Collective
United States
December 2015 - Present (8 years 11 months)
Founded as an advisory firm uniquely positioned between large management consulting firms and traditional agency search consultants, The Burnett Collective was created to help solve issues facing today’s marketers with a focus on the following areas:
Marketing resource optimization:
• Agency search and roster design
• Enhancing client+agency relationships and ways of working
• Internal organization alignment and design
• Designing and implementing agency evaluation process
Marketing strategy:
• Brand strategy and architecture
• Analytics and ROMI
• Strategic planning
• Content planning
Procurement and compensation:
• Advising on compensation models
• Benchmarking agency fees
• Agency contract review and negotiations
Managing Partner & Director West Coast Operations
New York, United States
January 2005 - November 2015 (10 years 10 months)
Agency Search and Selection
Agency Cost Benchmarking and SOW Management
Agency/Client Relationship Consulting
Agency Cost Benchmarking and SOW Management
Agency/Client Relationship Consulting
Casey began his career in Washington D.C. where he worked for the Grocery Manufacturers Association, a food and consumer goods trade association, on various public affairs campaigns.
Casey graduated magna cum laude from American University with a B.A. in International Economics and a minor in Business Administration/Marketing.
Casey graduated magna cum laude from American University with a B.A. in International Economics and a minor in Business Administration/Marketing.