Steve Fajen Publications
Agency of the Future
12 February 2014
BUT FIRST THE PAST
Six years ago I published an article in Advertising Age entitled “The Agency Model Is Bent, Not Broken.” It was in response to claims than it was broken. Now, a half-dozen y...
Taking a knife to a gunfight
26 November 2013
In the 1987 film The Untouchables, Sean Connery’s character sa...
Sir Martin Sorrell’s teams and normality
24 August 2013
While the merger of Publicis and Omnicom has dominated the news of late, something else emerged that could have a more lasting effect on the advertising business. Sir Martin Sorrell has claimed that ...
Below the tip of the iceberg
12 June 2013
It was reported that the iceberg
that sank the Titanic a hundred years ago was between five and ten stories high
and the width of a football field.
However, icebergs typically have 90% of th...
Things are better than they seem
06 May 2013
There is a popular misconception in our business, which holds that the average client/agency relationship only lasts between three to four years. We have read it in the trades, on websites, heard i...