While football clubs are increasingly becoming international brands, AS Roma wants to strengthen the bond with its city and fans. So we asked Romanisti a simple question, "How would you describe the excitement of supporting AS Roma at the Stadio Olimpico?". But no one could put it into words. As they told us, it is something that "Nun Se Pò Spiegà" (namely, “It can't be explained”). We transformed this "undefinition" used by fans into the official line of the 2024/25 season ticket campaign because there is no better way to explain the Romanista “tifo” than to say that, indeed, "Nun Se Pò Spiegà".To depict the chaotic and inexplicable atmosphere of AS Roma supporters at the Stadio Olimpico, in a static medium such as billboards, we opted for portraits of real Giallorossi fans shot with a deliberately "blurred" and dynamic treatment.