Anna is Head of Planning, leading the strategy department here in London. Anna started her career in advertising as a WPP Fellow before joining Grey London as a planner. There she cut her teeth on accounts like Fairy, Lucozade and Brother, making work fit for culture, including a No1 hit for Lucozade that topped the iTunes chart for 4 weeks. She then joined BBH London as a Planning Director on British Airways, Clarks and Boden focusing on bringing digital product and service innovation into the businesses. She also worked alongside BBH’s mobile agency in Stockholm to champion and integrate creative utility with creative comms.