Enrico Gervasi
Enrico Gervasi
Founder at GG Marketing Communication Consultancy
Milan, Italy
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Enrico Gervasi Publications

Pope Francis - a promising brand

09 April 2013
The Church has always understood the power of branding. As you know, a great brand name expresses in a nutshell the DNA of a range of products, services and experiences. The Catholic Church requires t...

Let’s stop selling the Colosseum

15 November 2012
Let’s stop selling the Colosseum
In June we heard the judgement of Cannes: Italy had won 18 Lions. Immediately a celebratory choir rang out: "This year we were promoted. The trend has been reversed." Everybody was happy, including t...